Get motivated about referral marketing. If you woke up this morning and aren’t motivated about referral marketing, you need to change your attitude. Referral marketing is part of what it takes to …

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Ask referring doctors how you can serve them better. Whenever you talk to a referring doctor, ask them if there’s anything you can do to make things easier for them.   …

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“This is just how I am.” Some people think they can behave a certain way and use the excuse that it’s “just the way they are.” This is not acceptable when the behaviors are negative and create a “bad …

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Don’t fool yourself. Don’t assume your practice is performing at the right level. Confirm it by looking hard at the numbers each month to determine your strengths, weaknesses, opportunities, and even …

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Creating morale may be your number one job. Dentists, more than anyone else in the practice, have a responsibility to create great morale amongst the team. Practices with high levels of morale always …

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Ask lots of questions. When you meet with referring doctors, you should have a set of questions that you are prepared to ask. Asking questions shows interest in others, which leads to building great …

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When you add a new technology, promote it. Let referring doctors and patients know when you’ve added new technologies to the practice. It helps to build value and shows your commitment to quality. …

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Stop waiting for answers to come out of thin air. When you don’t know what to do, ask yourself who might be able to help you or give you advice. …

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You must know your numbers. Knowing your numbers is one of the critical aspects of running a practice. If you do not know your numbers, you may be late in identifying trends that negatively impact the …

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Stop worrying about what you can’t control. Sometimes anxiety is produced by worrying about things that you have no control over. Your time is much better served by focusing on improving areas within …

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Create value in every first new patient phone call. Any time a new patient contacts the office, the front desk staff should go into value-building mode. This is a critical element in having these …

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Make it a goal to schedule 98% of new patients. Every practice needs a new patient experience system. Successful practices systemize every important aspect, and a system that helps to schedule 98% of …

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