Increasing Practice Production Every Year
Does your front desk person know she is also in the marketing department? Front desk staff should know that everyone in the practice is part of the marketing effort. What the staff says, how they say …
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You may need to start your referral marketing program over. There are times where it does not make sense to try to fix a bad referral marketing program. You may need to “reboot” and start over to get …
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Good to great is not enough. The concept of “good to great” has been popularized in a book by Jim Collins in the early part of this century. But it is not enough. First you go from good to great, but …
Yes, there is competition. In the face of competition, you only have one choice and that is to make continual improvement in all areas of the practice. Instead of viewing this as a negative, view it …
Retrain the front desk. Your front desk may have work habits that have been around for years. As dentistry becomes more competitive, it is essential that the front desk be retrained to focus on …
How well do you know your referring doctors? All relationship science indicates that the better and deeper you know an individual, the stronger the relationship can become. Make sure you take the time …
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Is your intuition telling you that your referrals are in trouble? It may not have shown up yet in the data, but many specialists feel that something is wrong with their referrals. In most cases, your …
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How good was your customer service yesterday? A great exercise is for every team member to offer a score between 0 and 10 each morning on how well they delivered customer service the day before. This …
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Reduce overhead by one percent. One way to start reducing overhead is to ask the team member who handles ordering to reduce costs by one percent. Give this person this objective and the freedom and …
Just one objective. Teams run best when there is accountability. Every team member should have one “top” objective that they are asked to achieve during the year. This is the first step in building …
Don’t let others bring you down. Every day, they’re opportunities for other people to bring you down. If you simply decide that you will not allow this to happen, you will move forward to having one …
Have you done a competition scan? In the world of referral marketing, it is important to regularly scan your practice area to determine what new types of competition may have emerged. If you find …
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