Find the next improvement. Every practice has amazing opportunities. The top practices act on those opportunities, while others wait for more information, research, or proof. Acting early is usually …
Sometimes you will be disappointed.
Sometimes you will be disappointed. Disappointment is part of life and should not come as a shock. Friends, coworkers, and patients will disappoint you from time to time. The best approach is to …
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Referral marketing includes the little things.
Referral marketing includes the little things. Take time to do little things like reaching out to referring doctors, following up with a patient, or responding quickly when referring doctors contact …
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Get serious about referral marketing.
Get serious about referral marketing. If you have enough referrals, you will always be fine. Get serious about the most important factor that will determine the success of your practice. JUST …
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Do you really have 5-star customer service?
Do you really have 5-star customer service? Simply ask yourself this question: Do patients leave your office commenting about what amazing an experience they had? EXCLUSIVE 20% Savings for Tip of …
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If you have a conflict with another staff member…
If you have a conflict with another staff member…Engaging in conflict with other team members is rarely worth it. When you let little things bother you, you’ll often look back and wonder why you ever …
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Assign a liaison for a new hire.
Assign a liaison for a new hire. When you bring a new hire into the practice, assign them with a liaison from the team for six months. This gives the new hire someone to go to with questions, …
Do you have a professional relations coordinator (PRC)?
Do you have a professional relations coordinator (PRC)? In today’s world, specialists and team members are extremely busy. Not having a dedicated person to put together the annual referral marketing …
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Leadership in marketing and mentoring.
Leadership in marketing and mentoring. As a specialist you have deep expertise to offer to your referring doctors. However, do you know if they are comfortable enough to reach out to you as a mentor? …
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Maybe you don’t want to know.
Maybe you don’t want to know. We recently spoke to a dentist who, when asked about his practice statistics, jokingly responded, “I’m not sure I really want to know.” His attitude is not rare. There …
Dealing with a difficult patient.
Dealing with a difficult patient. The criterion of a great patient is that they show up and pay their bill. However, sometimes patients can be difficult. The best thing to do is simply listen and do …
Is everyone moving in the same direction?
Is everyone moving in the same direction? Sometimes teams find it hard to agree and get along because they have different opinions of what, when, and how something should be done. Make sure everyone …
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