The monthly overhead analysis. Every practice should do a monthly line-item overhead review to understand where money is being spent and where money can be saved. …
Readjust your annual marketing calendar.
Readjust your annual marketing calendar. Every 90 days, which is once a quarter, you should readjust your annual marketing calendar. It is essential to have that calendar set up and ready to go at the …
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Ask more questions.
Ask more questions. When you get together with referring doctors, take time to ask broad questions. This is how you get people talking, get to know people, and build great relationships. JUST …
Don’t overcomplicate your practice vision.
Don’t overcomplicate your practice vision. Having a vision for your practice is remarkably simple. It answers the question, “Where are you going?” EXCLUSIVE 20% Savings for Tip of the Day …
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The 80:20 principle.
The 80:20 principle. The 80:20 principle states that 80% of our results in life come from 20% of our effort. Be sure to figure out which 20% of your effort gets the bulk of your results and focus on …
What are your “islands of happiness?”
What are your “islands of happiness?” We all have “islands” in our lives that make us happy. What are your islands of happiness? How can you make your practice a bigger and better island of happiness …
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Don’t overthink your marketing strategies.
Don’t overthink your marketing strategies. In most cases it makes sense just to roll out the marketing strategy and see what happens. If it feels relevant and logical, give it a try and measure the …
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What works today…
What works today…When it comes to referral marketing always remember that what works today will not work tomorrow. There comes a time when the effectiveness of a marketing strategy runs out. JUST …
Are you prepared for emergencies?
Are you prepared for emergencies? Do you have a plan for an emergency such as fire, flooding, equipment failure, etc.? Smart practices have contingency plans. EXCLUSIVE 20% Savings for Tip of the …
What if I don’t know what our brand is?
What if I don’t know what our brand is? Every practice has a brand. Make sure yours is one of your choosing. Otherwise, you may end up looking like everyone else. …
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Some practice actions should simply be eliminated.
Some practice actions should simply be eliminated. Every practice has “legacy tasks” that are no longer relevant. When they are identified, eliminate them. …
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Are your systems integrated?
Are your systems integrated? It is not enough to simply have one good system. We see practices that have excellent marketing for example, but inferior new patient phone calls, consults, or customer …
