Increasing Practice Production Every Year
Does your professional relations coordinator need training? There is a new mantra in business schools: Anyone who is not retrained every three years becomes obsolete in their jobs. Make sure that your …
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Relationships are key. Relationships are truly the essence and backbone of referral marketing. To maintain and increase referrals, you must ensure that you are always moving forward on building …
Always show respect. Remember that we are not here to judge our patients. You are here to provide excellent and optimal dental care. If patients express opinions or have personalities that you do not …
Discuss your values. Don’t be afraid to tell patients about the values of practice, which often include integrity, compassion, and excellence. …
Somebody has to do it. Every day there are tasks in the office that must get done. If you see a task that is undone and you have time, why not jump in and just do it? After all, somebody has to do it, …
Make sure you know your anchor events each year. An important referral marketing component is to have anchor (or large) events that you can market for six months and have many touches to referring …
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Are you willing to build relationships? There are some specialists that just don’t want to take the time to build relationships with referring doctors. We are not judging this, but want to point out …
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Compliment everyone. If you give compliments all day long, the one person who benefits the most is you. It’s hard to run around complimenting people and not be happier and more energized …
Tell patients that you care. There’s no better strategy to help patients believe that the practice cares about them than to simply tell them. A simple statement such as, “We really care about you and …
Be positive about the future. Countless studies show that positive people function better in life than others. It is not because they are smarter or more talented, it’s because their positivity allows …
Where do you get new referral marketing strategies? The answer is everywhere. You can look at what other specialists or other industries are doing, or even take marketing courses to come up with new …
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Make sure your front desk understands their role in marketing. The front desk staff is part of the referral marketing team even if they don’t think that way. One wrong statement to one person in one …
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