Keep politics out of the office. Our political situation is so intense, and it takes very little to set someone off and create a conflict. You’ll be far better off keeping politics out of a …
A long-term team is great but…
A long-term team is great but...There are many pros to having a long-term team, but there are a few cons as well. One con is that long-term team members that do their jobs extremely well can sometimes …
Clever is not always better.
Clever is not always better. Referral marketing is not about being clever or just getting attention. It is about promoting a brand of excellent care, true compassion, and customer service. …
It’s time to get serious.
It’s time to get serious. Dentistry is becoming more competitive than in the past. In any competitive industry, you need to be more serious in order to maintain high levels of success. Referrals are …
Systems are the key to all practice success.
Systems are the key to all practice success. Businesses are run by their systems. The most successful practices have the best systems, and their teams are highly trained and updated …
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Welcome your new hire.
Welcome your new hire. A simple technique to advance the onboarding of a new hire into the practice culture is to have a staff lunch on their first day. The newest person is never comfortable until …
Make case presentation sound normal and routine.
Make case presentation sound normal and routine. When recommending treatment to a patient, simply make it sound like it is normal and routine. Take this approach even if the treatment is complex. …
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Make someone feel “delighted” today.
Make someone feel “delighted” today. The word you want to focus on for customer service is “delighted”. You want everyone you touch in your practice to be delighted with their experience. And you want …
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Has your referral marketing become stale?
Has your referral marketing become stale? Every marketing program eventually becomes stale. The key is to know when it’s starting to fade and to quickly implement new marketing strategies to increase …
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Sometimes it’s actually worth it.
Sometimes it’s actually worth it. Some people have a mentality of refusing to spend money if it’s over a certain amount. Unfortunately, the lower amounts often produce a much lower result. Sometimes …
CEOs have to make tough decisions.
CEOs have to make tough decisions. If you have a tough situation, you need to make a decision. The longer you procrastinate, the worse it will get. …
Leadership is like exercise.
Leadership is like exercise. If you exercise regularly and then quit, you will get out of shape. The same is true for leadership. You have to work at it every day to stay sharp and become a great …
