Assign a liaison for a new hire. When you bring a new hire into the practice, assign them with a liaison from the team for six months. This gives the new hire someone to go to with questions, …
Do you have a professional relations coordinator (PRC)?
Do you have a professional relations coordinator (PRC)? In today’s world, specialists and team members are extremely busy. Not having a dedicated person to put together the annual referral marketing …
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Leadership in marketing and mentoring.
Leadership in marketing and mentoring. As a specialist you have deep expertise to offer to your referring doctors. However, do you know if they are comfortable enough to reach out to you as a mentor? …
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Maybe you don’t want to know.
Maybe you don’t want to know. We recently spoke to a dentist who, when asked about his practice statistics, jokingly responded, “I’m not sure I really want to know.” His attitude is not rare. There …
Dealing with a difficult patient.
Dealing with a difficult patient. The criterion of a great patient is that they show up and pay their bill. However, sometimes patients can be difficult. The best thing to do is simply listen and do …
Is everyone moving in the same direction?
Is everyone moving in the same direction? Sometimes teams find it hard to agree and get along because they have different opinions of what, when, and how something should be done. Make sure everyone …
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How to run a meeting Tip # 4: Listen carefully.
How to run a meeting Tip # 4: Listen carefully. Listening to others will allow you to get better information, perspectives, and ideas that will help to contribute to decisions that are made in the …
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How to run a meeting Tip #3: Don’t interrupt others.
How to run a meeting Tip #3: Don’t interrupt others. People who are more vocal can hijack the meeting by speaking out of turn, interrupting, or even making silly jokes. This will cause the less vocal …
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How to run a meeting Tip #2: Always have an agenda.
How to run a meeting Tip #2: Always have an agenda. Meetings without agendas are generally a waste of time. They wander, invite extraneous conversation, and don’t focus on the main purpose of a …
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How to run a meeting Tip #1: Start the meeting on time.
How to run a meeting Tip #1: Start the meeting on time. Meetings that start late send a strong message that the meeting is unimportant. …
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Secondary statistics count.
Secondary statistics count. Don’t just measure production. Measure production-related statistics such as production per day, production per hour, and production per patient. …
Don’t cheat on professional relations coordinator (PRC) time.
Don’t cheat on professional relations coordinator (PRC) time. One of the biggest reasons for referral marketing failure is when your PRC is not given sufficient time to do their job. The PRC needs a …
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