You need new strategies. Referral marketing strategies can become boring over time just like anything else. You need to change them periodically simply based on understanding that something new can be …
Where are your referrals coming from?
Where are your referrals coming from? A referral marketing program is only as good as the information you have. Too many practices don’t ask how a patient found them or simply accept that a patient …
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The three levels of office managers.
The three levels of office managers. Levin Group has built a new model, identifying the three levels of office managers: The functional manager, which represents most office managers. The …
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Build your profit model.
Build your profit model. A profit model is a model of how the practice reaches end-of-year profit. For example, a model could look like this: 40% from fee-for-service, 40% from one insurance plan, and …
If you want more new patients, try this:
If you want more new patients, try this: Have the doctor call the referring patient to personally thank them for the referral. It does take a little bit of time, but it is seen as good relationship …
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Challenge the challenging economy.
Challenge the challenging economy. If you think the economy is worse than it was before or might decline further, then this is your wake-up call to increase your referral marketing. The first step is …
Just be friendly.
Just be friendly. We are often amazed at little gestures like the server at a Dunkin’ Donuts drive-through being nice, smiling, and maybe even recognizing you. These little gestures get our attention, …
Just stop that bad habit.
Just stop that bad habit. We all have habits that we would like to change. The easiest way to do it is to just stop. Spending endless time thinking about it, strategizing it, asking others about it, …
If you set goals, check them.
If you set goals, check them. Some people don’t set goals and we consider that a mistake. Setting goals gets you focused and fired up and it creates a desire for achievement. Other people set goals, …
Back to positive thinking again!
Back to positive thinking again! Positive thinking may be one of the most powerful ways to influence your future and success. I believe that we become what we think about, and when we think about …
Reason 5 for why delegation doesn’t work:
Reason 5 for why delegation doesn’t work: If the recipient of the delegation is not properly trained. Sometimes it is a simple matter of answering questions or checking in along the way to help the …
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Reason 4 for why delegation doesn’t work:
Reason 4 for why delegation doesn’t work: Delegation will not work if the person receiving the delegation does not have an opportunity to ask questions and clarify exactly what they should be doing. …
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