End every patient visit by asking… The last thing you should say to every patient is actually a question. Ask each patient if there is anything else you can do for them. In most cases the answer will …
Thank every patient, every time.
Thank every patient, every time. Make it a goal that no patient leaves the practice without receiving a thank you. Never underestimate the power of small gestures. …
Always give the benefit.
Always give the benefit. When presenting information to a patient be sure to always include the benefits. For example, if you are planning to close your practice for a continuing education day, be …
Remember, it’s all about relationships.
Remember, it’s all about relationships. When designing your referral marketing program, you should focus on building great relationships. Any specialist that can build relationships with referring …
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You need at least 15…
You need at least 15… Referral marketing is a science. You need at least 15 strategies always functioning together. You need to combine small, medium, large, and anchor event strategies. Keep in mind …
How do you get patients to like you?
How do you get patients to like you? Research has already established that people who like you will trust you more and accept more treatment. Dale Carnegie had it right in his book, How to Win Friends …
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Remember where you came from.
Remember where you came from. Every doctor and team member should take time to think back to their first days in practice. Why did you become a dentist or team member? The answer is because you wanted …
Promote interest-free financing.
Promote interest-free financing. One strategy to increase the use of interest-free financing, which always increases practice production and profit, is to tell every patient who calls that …
Your PRC is part of the team.
Your PRC is part of the team. Your professional relations coordinator (PRC), who may have the most significant job in the practice in terms of short-term and long-term success, must be part of the …
Inconsistency creates failure.
Inconsistency creates failure. Of the 11 categories we have identified that lead to referral marketing failure, inconsistency is number one by far. Don’t be the specialty practice that waits until you …
Everyone deserves respect.
Everyone deserves respect. In dental practices, every doctor, team member, patient, sales representative or person that enters the office deserves respect. You may feel like someone is annoying, …
What is your superpower?
What is your superpower? We believe that everyone has something special about them in their ability to relate to other people. Dentistry is a personal and relationship-driven business and …
