Find a podcast. When you find a basic business and entrepreneurship podcast and listen to it regularly, you will get some good ideas for your practice. …
Becoming a great marketing leader.
Becoming a great marketing leader. Every specialist can become a great leader, but you must establish the priorities. The Professional Relations Coordinator (PRC) is critically important as a member …
How many referrals did you get yesterday?
How many referrals did you get yesterday? Answer this question quickly. My guess is the most specialists cannot. It is important to know every day how many referrals you received to create a picture …
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Get excited.
Get excited. Every year we meet thousands of doctors and staff members who have excellent skills and are committed to excellent care. However, there are a few that we meet who just seem to have lost …
Wow one patient.
Wow one patient. Tomorrow morning take a look at the schedule. Everyone in the office from team members to doctors should select one patient that they are going to “wow” that day. It could be with a …
Don’t sit on a good idea.
Don’t sit on a good idea. There’s an expression posted in airports and train stations: “If you see something, say something.” This is good advice within a practice as well. If you see an opportunity …
Identify the next skill set that each individual team member needs to move to the next level.
Identify the next skill set that each individual team member needs to move to the next level. In many cases, it’s not a matter of training the entire practice. It is a matter of working with each …
Do you have the right expertise?
Do you have the right expertise? When it comes to referral marketing you need the details. You should be able to select from hundreds of different strategies, organize them into categories, and …
Are you ready?
Are you ready? For the last several years I have watched construction on a new convenience store near my office. I pass it every day and the progress has been slow. But that was just a perception. …
Continual improvement.
Continual improvement. There’s a lot of noise in the book writing world about how to improve your habits. They talk about improving one percent at a time without ever really defining that. Long before …
Start your CE by reading.
Start your CE by reading. The least time-consuming and inexpensive way to determine if you’re interested in pursuing certain continuing education is to read first. Start with articles on the subject, …
Referral marketing is a science.
Referral marketing is a science. The science of referral marketing can be partly understood by assigning scores to each referral marketing strategy. We recommend a 5-4-3-2-1 system where every …
