Expose yourself to something new. People spend most of their lives exposing themselves to things that they are already familiar with. They view the same type of television shows, watch the same type …
Referral marketing is about one thing.
Referral marketing is about one thing. Referral marketing has been and always will be about relationships. Even with social media, strong relationships with patients and referring doctors are still …
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If you’re concerned about referrals, track them daily.
If you’re concerned about referrals, track them daily. If you don’t think that your referrals are where you want them to be, don’t wait a week or a month to find out. By tracking daily, you will get a …
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Do you have “confirmation bias?”
Do you have “confirmation bias?” Confirmation bias is having preset beliefs that enter your decision making. The challenge is that in many cases the confirmation bias is incorrect and leads to bad …
Never lose your temper.
Never lose your temper. There is never a benefit in losing your temper. Rafael Nadal, winner of more grand slam titles than any other male tennis player in history, has never purposefully thrown or …
Inspiration.
Inspiration. We recently met a woman who started her career working at McDonald’s. She then went from working as a dental assistant, to a hygienist, to a dentist, and finally to a specialist. We know …
Don’t shut them down.
Don’t shut them down. Many specialty practices are hiring new team members due to the staffing challenges in dentistry. When you hire new people, they often come with experiences, opinions, and ideas …
Never lose an “A” referral source.
Never lose an “A” referral source. Referral sources are not equal. Every specialist knows and understands that your top-level referral sources (“ A doctors”) are the most valuable. One of the first …
If you want to be a great leader…
If you want to be a great leader…Start by figuring out your vision. Answer this question: “Where do you want to be in five years?” This is a wonderful opportunity to think through where you’re going …
Be careful about patient financing.
Be careful about patient financing. There are many new types of patient financing becoming available. Keep in mind that you must make sure that there is recourse for your practice if the patient does …
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What motivates you?
What motivates you? Each doctor and team member should try to identify the number one motivational factor that drives them forward. As a fun exercise, you could post everyone’s name and number one …
Assign a mentor.
Assign a mentor. When hiring new team members, one of the best ways to help them to understand the practice and practice systems is to assign a mentor for six months. The mentor is a person the new …
