If you want to fight inflation…To counteract inflation, decrease overhead. Analyze what you’re buying and ask yourself if you really need it, research other products that are of equal quality but …
The economy is shifting.
The economy is shifting. When economic trends change direction, watch carefully for changes in your practice. It is typical in down economies for practices to not realize that they are slowing down. …
Show appreciation for every caller.
Show appreciation for every caller. Very often patient phone calls feel like “annoying interruptions.” But this is the wrong attitude. Guard against it. The telephone is a lifeline to the practice and …
Continue Reading about Show appreciation for every caller. →
End every patient visit by asking…
End every patient visit by asking… The last thing you should say to every patient is actually a question. Ask each patient if there is anything else you can do for them. In most cases the answer will …
Thank every patient, every time.
Thank every patient, every time. Make it a goal that no patient leaves the practice without receiving a thank you. Never underestimate the power of small gestures. …
Always give the benefit.
Always give the benefit. When presenting information to a patient be sure to always include the benefits. For example, if you are planning to close your practice for a continuing education day, be …
Remember, it’s all about relationships.
Remember, it’s all about relationships. When designing your referral marketing program, you should focus on building great relationships. Any specialist that can build relationships with referring …
Continue Reading about Remember, it’s all about relationships. →
You need at least 15…
You need at least 15… Referral marketing is a science. You need at least 15 strategies always functioning together. You need to combine small, medium, large, and anchor event strategies. Keep in mind …
How do you get patients to like you?
How do you get patients to like you? Research has already established that people who like you will trust you more and accept more treatment. Dale Carnegie had it right in his book, How to Win Friends …
Continue Reading about How do you get patients to like you? →
Remember where you came from.
Remember where you came from. Every doctor and team member should take time to think back to their first days in practice. Why did you become a dentist or team member? The answer is because you wanted …
Promote interest-free financing.
Promote interest-free financing. One strategy to increase the use of interest-free financing, which always increases practice production and profit, is to tell every patient who calls that …
Your PRC is part of the team.
Your PRC is part of the team. Your professional relations coordinator (PRC), who may have the most significant job in the practice in terms of short-term and long-term success, must be part of the …
