What keeps you awake at night? If you have concerns, try identifying all of them on a list. Then go back and identify the top three and put them in priority order regarding impact or potential impact …
Determine your success statement.
Determine your success statement. As a new innovation in referral marketing, we are encouraging specialists to come up with something we call a success statement. This is a statement of self-promotion …
Is it worth losing a referral source?
Is it worth losing a referral source? In the world of referral marketing, we often explain to specialists that the patient is not the primary customer. Although we always encourage you to have …
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Look for red flags.
Look for red flags. Keep your radar tuned for anything that you anticipate could be a problem, such as an unhappy patient, and develop a solution in advance to remedy the situation. …
Develop a continuing education plan.
Develop a continuing education plan. Rather than just attending local educational events where the speakers are selected by a committee, you might want to think about what specific education will …
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Use the PIP method in communicating.
Use the PIP method in communicating. Using the PIP method includes explaining the following: Purpose of the conversation Importance of conversation Possible outcomes from the …
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Who may we thank for referring you?
Who may we thank for referring you? When seeking to build better relationships and gain insight into every new patient that contacts your practice for a consult, this is an excellent question. Ask it …
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If you do a patient a favor…
If you do a patient a favor…Any time you do something nice for a patient, express that you are happy to do it. For example, if a patient needs an early morning or late afternoon appointment and you’re …
Do something new and interesting.
Do something new and interesting. People like new and interesting things. For example, we are familiar with one practice that posts a movie review to their social media every Monday morning. The …
Really?
Really? We often hear the expression “Really?” when we have meetings with doctors and their staff. “Really?” is usually verbalized by a doctor who is shocked to find out about something inefficient …
Do you know the new codes?
Do you know the new codes? Every year dentistry and medicine launch new codes that they can use to increase practice production and revenue. Be sure to take the time to learn what the new codes are …
Are you tracking your referrals?
Are you tracking your referrals? We often meet specialty practices that don’t track referrals properly. For example, how many new patients state that they found your practice from your website when …
