Be careful when signing contracts. Very often the contracts that you sign won’t allow you to terminate the agreement regardless of the reason (e.g., dissatisfaction with the product, bad service, or …
When should you improve your customer service in a slower economy?
When should you improve your customer service in a slower economy? The answer is yesterday. We always want specialty practices to offer 5-star customer service, and this can only happen when you have …
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What if I don’t have a PRC?
What if I don’t have a PRC? If your specialty practice does not have a professional relations coordinator (PRC) you should be working to hire one. In the meantime, don’t let your referral marketing …
Check in with patients.
Check in with patients. Ask every patient who comes to your office how their day is. People love the opportunity to comment about their day, their life, or other personal factors. It makes them feel …
Be careful with your inventory.
Be careful with your inventory. We periodically see practices that buy in bulk to save money and then decide to either switch the product that they are using or find that they don’t use enough of it …
Score yourself every night.
Score yourself every night. Try this for a week: every night score yourself from 0 to 10 on how well you fulfilled your purpose that day. Is your purpose to perform the greatest dentistry in the …
The antidote to the economy.
The antidote to the economy. Referral marketing is the antidote to a declining economy. Regardless of what happens there will always be referrals to specialty practices and those referrals will depend …
Are your systems up to it?
Are your systems up to it? If you want to increase new patients, grow case acceptance, keep patient flow at the right level, and stay on time, you need the right systems. Consider the analogy of a …
What did you learn today?
What did you learn today? If you simply learn one new thing each day relative to dentistry, whether it’s clinical or practice management, you will advance your practice very quickly. The reality is …
Teamwork is so much better.
Teamwork is so much better. A group of people each acting on their own is far less effective than a group of people working together in total support. If your practice has any level of the “it’s not …
Start with why.
Start with why. When you want to make a transformation in the practice to improve performance, start by explaining to the team why the transformation needs to happen. If people don’t know why, they …
When performance goes flat.
When performance goes flat. Many specialty practices go through periods of plateaus regarding production, profit, and income. The reason is usually because they are holding on to systems that brought …
