Increasing Practice Production Every Year
Treat your best customers like VIPS. In this case we’re referring to your 5 or 10 top referring offices. It is critical that everyone at the front desk knows the names of those offices and doctors so …
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The biggest challenge. In a recent national survey, Levin Group found that the number one challenge identified by specialists was staffing. In the face of staffing challenges, practices will be hiring …
How am I driving? We see this question on trucks on the highway all the time with a phone number to report if they are not driving well. Have you asked yourself how you are “driving” within the …
Don’t be a victim-based leader. Victim-based leaders focus on blame and fault while proactive leaders focus on action. …
Be careful when signing contracts. Very often the contracts that you sign won’t allow you to terminate the agreement regardless of the reason (e.g., dissatisfaction with the product, bad service, or …
When should you improve your customer service in a slower economy? The answer is yesterday. We always want specialty practices to offer 5-star customer service, and this can only happen when you have …
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What if I don’t have a PRC? If your specialty practice does not have a professional relations coordinator (PRC) you should be working to hire one. In the meantime, don’t let your referral marketing …
Check in with patients. Ask every patient who comes to your office how their day is. People love the opportunity to comment about their day, their life, or other personal factors. It makes them feel …
Be careful with your inventory. We periodically see practices that buy in bulk to save money and then decide to either switch the product that they are using or find that they don’t use enough of it …
Score yourself every night. Try this for a week: every night score yourself from 0 to 10 on how well you fulfilled your purpose that day. Is your purpose to perform the greatest dentistry in the …
The antidote to the economy. Referral marketing is the antidote to a declining economy. Regardless of what happens there will always be referrals to specialty practices and those referrals will depend …
Are your systems up to it? If you want to increase new patients, grow case acceptance, keep patient flow at the right level, and stay on time, you need the right systems. Consider the analogy of a …
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