Keep it simple. How many steps does it take for a referred patient to come to your office? You should actually map out exactly what happens from the first phone call all the way through to the first …
Are your systems integrated?
Are your systems integrated? It is not enough to simply have one good system. For example, we see specialty practices that have excellent marketing, but inferior new patient phone calls, consults, or …
Don’t be surprised that you have to repeat yourself.
Don’t be surprised that you have to repeat yourself. Part of leadership and management is repetition. First, people don’t always understand information fully the first time they hear it. Second, it is …
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Get some bids.
Get some bids. Every year you should bid out your top expenses and this is especially true now that overhead is rising. Keep in mind that the objective is not simply to find the cheapest bid and go …
Be careful not to commit fraud.
Be careful not to commit fraud. Patients sometimes make requests that may represent fraud. The patient might know it is wrong, but they may ask the practice to put a different date on an insurance …
Why are you really doing it?
Why are you really doing it? Some people hate to exercise. Some hate vegetables. Others detest their annual physical. But they exercise, eat vegetables, and go to their annual physical because they …
Read a biography.
Read a biography. One of the best ways to get re-motivated and energized and bring back perspective is to read the biography of someone you respect. We always find out that even these world-class …
Overhead is rising.
Overhead is rising. It is no surprise to any practice that overhead is rising. In our 2022 Dental Economics-Levin Group Annual Practice Survey, we found that production had increased in most practices …
Have you taken a deep dive lately?
Have you taken a deep dive lately? Each year we suggest that dentists identify one area that they want to focus on to add to or improve in their practice. For some it is management systems. For others …
What exactly are you waiting for?
What exactly are you waiting for? We often hear from practices that had significant potential for growth and development years ago that they were waiting for the right time. What exactly does that …
Inspire referring doctors.
Inspire referring doctors. The science of referral marketing has been well-defined and highly effective for many years. One of the foundational principles that is not a direct strategy is to …
Be a little paranoid.
Be a little paranoid. In recent research it was noted that many of the top Fortune 500 CEOs have a healthy level of paranoia even during good times. During good times planning, strategy and future …
