If you want to fight inflation… Negotiate more often and ask for what you want. There’s nothing wrong with telling a supply representative that you would like to reduce your costs in one area by 10% …
Don’t ignore any of your referral sources.
Don’t ignore any of your referral sources. There’s a natural tendency to focus mostly on your top referral sources. They often become your friends and gradually get more of your attention. But you may …
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Are your strategies boring?
Are your strategies boring? We frequently meet specialists that tell us about their marketing strategies with great pride. While they should have been proud of them at one time, many of these …
If you want to fight inflation…
If you want to fight inflation…To counteract inflation, decrease overhead. Analyze what you’re buying and ask yourself if you really need it, research other products that are of equal quality but …
The economy is shifting.
The economy is shifting. When economic trends change direction, watch carefully for changes in your practice. It is typical in down economies for practices to not realize that they are slowing down. …
Show appreciation for every caller.
Show appreciation for every caller. Very often patient phone calls feel like “annoying interruptions.” But this is the wrong attitude. Guard against it. The telephone is a lifeline to the practice and …
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End every patient visit by asking…
End every patient visit by asking… The last thing you should say to every patient is actually a question. Ask each patient if there is anything else you can do for them. In most cases the answer will …
Thank every patient, every time.
Thank every patient, every time. Make it a goal that no patient leaves the practice without receiving a thank you. Never underestimate the power of small gestures. …
Always give the benefit.
Always give the benefit. When presenting information to a patient be sure to always include the benefits. For example, if you are planning to close your practice for a continuing education day, be …
Remember, it’s all about relationships.
Remember, it’s all about relationships. When designing your referral marketing program, you should focus on building great relationships. Any specialist that can build relationships with referring …
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You need at least 15…
You need at least 15… Referral marketing is a science. You need at least 15 strategies always functioning together. You need to combine small, medium, large, and anchor event strategies. Keep in mind …
How do you get patients to like you?
How do you get patients to like you? Research has already established that people who like you will trust you more and accept more treatment. Dale Carnegie had it right in his book, How to Win Friends …
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