Start a book club. Have the entire team read Dale Carnegie‘s book How to Win Friends and Influence People. Read one chapter per month and discuss it for 15 minutes at your monthly …
Improve your case presentation skills.
Improve your case presentation skills. Periodically ask another team member to sit in with you to critique the presentation and process. This should be viewed as a positive experience with an …
Continue Reading about Improve your case presentation skills. →
You only get one chance to make a great first impression.
You only get one chance to make a great first impression. Spend time scripting the new patient phone call word by word and sentence by sentence. Also, be sure to project a positive …
Continue Reading about You only get one chance to make a great first impression. →
Let it go.
Let it go. If two team members are having a conflict, they should work to resolve it. Most conflicts are based on very minor issues that people can simply put aside, ignore, or let go. It’s rarely …
What’s new in referral marketing?
What’s new in referral marketing? Referral marketing has many fantastic components that can be added to the current plan. New strategies can be found by looking at what is done in other …
Regularly review your marketing plan.
Regularly review your marketing plan. Referral marketing is a critical element of specialty practice success. Be sure to create a set time each week to spend a few minutes reviewing the current …
Continue Reading about Regularly review your marketing plan. →
Check your stats.
Check your stats. Believe it or not, you can track your practice success by looking at a few key statistics each week. Identify the ones that are critical for your practice, track them, and make …
Take a walk.
Take a walk. Sometimes going outside to take a walk around the building or down the street and back can clear your head. If you were having a bad day this is even more …
Keep cash available.
Keep cash available. Having cash on hand will protect the practice. We recommend building 3 to 4 months of cash reserves for unexpected events. …
Watch your overhead.
Watch your overhead. Can you find one way to decrease overhead by any small amount today? …
Don’t underestimate the power of small gestures.
Don’t underestimate the power of small gestures. Take time every day to let referring doctors know you appreciate them. A note, text, email, or call can add to the referral …
Continue Reading about Don’t underestimate the power of small gestures. →
Does the professional relations coordinator (PRC) truly care about referring offices?
Does the professional relations coordinator (PRC) truly care about referring offices? The PRC position is more than just a job. Caring is an essential component when designing marketing programs for …
