If you want to build a referral marketing program, start with a foundation in relationships. Taking the time to get to know referring doctors, learning about them, and sharing enough about you will go …
Check carefully how much you’re spending on your SEO.
Check carefully how much you’re spending on your SEO. We are finding that many practices have increasing subscription costs and don’t have any idea what type of benefit is occurring. Speak frankly and …
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Have at least three parts to every patient customer service experience.
Have at least three parts to every patient customer service experience. One component is nice, but three is powerful. They might include greeting the patient warmly, asking every patient how their …
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If you purchase or add a new technology, make sure every patient knows about it.
If you purchase or add a new technology, make sure every patient knows about it. Patients interpret modern technology as leading-edge, and it enhances their image of the quality of the practice. …
Every time you communicate with the referring doctor try to learn one new personal thing.
Every time you communicate with the referring doctor try to learn one new personal thing. Each time you speak to or get together with the referring doctor make it a point to learn something new. By …
The professional relations coordinator (PRC) is not just a delivery person.
The professional relations coordinator (PRC) is not just a delivery person. The PRC is a liaison between your specialty practice and referring offices. The fastest way to elevate the image of the PRC …
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Effortless?
Effortless? Does it feel like getting tasks done in your practice are effortless? If not, take the time to improve practice systems and eliminate inefficiency. …
Are your systems written down?
Are your systems written down? Taking the time to document and write down systems makes training future team members easier than ever before. …
If you’re hiring, make your ad look different.
If you’re hiring, make your ad look different. Include selling points such as your enjoyable environment, cooperative team members, and an opportunity to grow and make a difference. You don’t want …
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In referral marketing whoever makes it easiest wins.
In referral marketing whoever makes it easiest wins. Keep reminding you referring doctors that you will go out of your way for them. You want them to feel that they will never have a problem if they …
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Don’t start a referral marketing program without a plan.
Don’t start a referral marketing program without a plan. Too many practices have a few strategies that they throw around periodically to referring doctors without regular planning or adding new ideas. …
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The doctor should contact unhappy patients.
The doctor should contact unhappy patients. This is an unpleasant task, but if you have an angry patient, the doctor should call the patient that evening to see what can be done to turn the situation …
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