Ask the right questions. Do you analyze your referrals on a monthly basis to determine any change in referral patterns or trends? …
Hire a professional relations coordinator.
Hire a professional relations coordinator. Practices that want to increase referrals the referral marketing programs need a professional relations coordinator (PRC), at least part time. If properly …
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Have an anchor event.
Have an anchor event. An anchor event is one or two annual big events that referring doctors look forward to and appreciate. The best part is that you can get six months of marketing touch points out …
Use a script.
Use a script. Whenever a referring practice calls to make an appointment for a patient, thank them for their trust in your practice. Using a script will help the front desk team to remember to thank …
Let referring doctors know you appreciate them.
Let referring doctors know you appreciate them. Whenever you speak to a referring practice, thank them for their referrals and support. It lets them know that you recognize that they are a major part …
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Text, text, text.
Text, text, text. Text at least three referring doctors each day simply to touch base. Let them know about a case that went well, how delightful a patient was, or thank them for a …
When new patients call the practice, give them a huge welcome.
When new patients call the practice, give them a huge welcome. Use scripting such as: “Mrs. Jones, I’m delighted that you called. We love meeting new patients.” …
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Build a solid follow-up system for overdue patients.
Build a solid follow-up system for overdue patients. It can take up to nine contacts using phone calls, texts and emails to reach a patient and have them reschedule. It sounds tedious but it’s well …
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Measure all overdue patients.
Measure all overdue patients. This includes all active patients who don’t have their next appointment, have canceled, or have no-showed and have not …
Don’t make excuses.
Don’t make excuses. Even if the excuse is legitimate, it will only hold you back from focusing on how to improve a situation. People who don’t make excuses simply contribute and achieve …
Be understanding about no-shows.
Be understanding about no-shows. No-shows hurt practices, but once in a while they are understandable. Minor car accidents, illness, and work obligations are all unforeseen circumstances that affect …
Take the patient’s side.
Take the patient’s side. If a patient is upset by what their dental insurance doesn’t cover, empathize and sympathize with them. By aligning yourself with the patient, you’ll refocus their annoyance …
