Increasing Practice Production Every Year
Have a production goal for every day. Practices with goals achieve more than those without goals. Knowing the production you would like to hit each day and working toward it will move you in the right …
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Subscribe to podcasts and blogs that can help you improve practice performance and increase production. There are many excellent resources for dental education and practice improvement. Here’s a …
Is someone in charge of marketing? Do you have a professional relations coordinator (PRC) working at least 16 to 20 hours per week to carry out your marketing program and meet all deadlines? If not, …
Ask the right questions. Do you analyze your referrals on a monthly basis to determine any change in referral patterns or trends? …
Hire a professional relations coordinator. Practices that want to increase referrals the referral marketing programs need a professional relations coordinator (PRC), at least part time. If properly …
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Have an anchor event. An anchor event is one or two annual big events that referring doctors look forward to and appreciate. The best part is that you can get six months of marketing touch points out …
Use a script. Whenever a referring practice calls to make an appointment for a patient, thank them for their trust in your practice. Using a script will help the front desk team to remember to thank …
Let referring doctors know you appreciate them. Whenever you speak to a referring practice, thank them for their referrals and support. It lets them know that you recognize that they are a major part …
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Text, text, text. Text at least three referring doctors each day simply to touch base. Let them know about a case that went well, how delightful a patient was, or thank them for a …
When new patients call the practice, give them a huge welcome. Use scripting such as: “Mrs. Jones, I’m delighted that you called. We love meeting new patients.” …
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Build a solid follow-up system for overdue patients. It can take up to nine contacts using phone calls, texts and emails to reach a patient and have them reschedule. It sounds tedious but it’s well …
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Measure all overdue patients. This includes all active patients who don’t have their next appointment, have canceled, or have no-showed and have not …
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