Treat patients like celebrities. To ensure that you provide an excellent customer experience for every patient you interact with, imagine you’re working with “stars” all day long. However you’d treat …
Seek continual training.
Seek continual training. The demands faced by dental practices are constantly changing… and the only way to keep up is with ongoing training. Staff members should receive training every year in …
Welcome change.
Welcome change. As the business of dentistry continues to evolve, practices are looking for ways to make improvements in both clinical and administrative areas. Rather than clinging to the way things …
Promote cosmetic dentistry.
Promote cosmetic dentistry. Doctors and hygienists should mention cosmetic services to patients, using brochures and visual aids to create interest. Internal marketing activities—special promotions, …
Advice for the Dentist – Motivate staff every day.
Advice for the Dentist – Motivate staff every day. Whether you realize it or not, staff members take their cues from you. You owe it to them and the practice to motivate the team to do exceptionally …
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Gather referral information from new patients.
Gather referral information from new patients. When new patients contact the practice, find out who referred them and include this information in the patients’ records. To start building a strong …
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For greater efficiency, make all treatment areas the same.
For greater efficiency, make all treatment areas the same. Uniquely designed rooms may be desirable in other settings but not a dental practice. Time studies by Levin Group indicate that dental …
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Advice for the Practice Leader – Schedule monthly meetings with your associate.
Advice for the Practice Leader – Schedule monthly meetings with your associate. To make sure your associate gets up to speed quickly and that both of you are satisfied with the way the arrangement is …
Advice for the Dentist – Conduct annual performance reviews.
Advice for the Dentist – Conduct annual performance reviews. These should be standard operating procedure for your practice. When done correctly, performance reviews benefit both staff members and the …
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Survey your patients.
Survey your patients. Surveying patients can provide valuable insight into how your practice is perceived and give everyone in the practice a good idea of areas where you need to improve. Surveys …
Advice for the Dentist – Personalize presentations for each patient.
Advice for the Dentist – Personalize presentations for each patient. Answer some key questions prior to the presentation, including… What personal facts do I know about this patient? What is his or …
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Make it easier for patients to pay.
Make it easier for patients to pay. Substantial fees not covered by insurance pose a formidable obstacle for many patients. To overcome this barrier to case acceptance, offer a range of payment …
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