Manage your online reputation. If you Google your practice, you may be surprised at what you see. Try to correct any negatives you find, because the internet is how most new patients will learn about …
When there’s friction between you and another team member, collaborate on a solution.
When there’s friction between you and another team member, collaborate on a solution. Conflict is natural in any workplace, but it can cause harmful stress. Get together with the other person quickly …
Make time for spring cleaning.
Make time for spring cleaning. Closets and storage areas are magnets for discontinued products, outdated supplies and broken equipment. By going through storage areas semiannually, practices can free …
Performance Target: Increase patient referrals by 18% annually.
Performance Target: Increase patient referrals by 18% annually. The most cost-effective way to bring in new patients is by getting referrals from current patients. If they’re satisfied with your …
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What’s your practice’s brand personality?
What’s your practice’s brand personality? Many marketers help define their brand by answering this question: If your company or product were a person, how would you describe him or her? Shy or …
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Use scripting to guide patients into your ideal schedule.
Use scripting to guide patients into your ideal schedule. Define your idea of a “perfect” daily schedule, then train the front desk coordinator to use scripts that will subtly direct patients into the …
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Keep patients extremely comfortable during treatment.
Keep patients extremely comfortable during treatment. Comfort and convenience matter to patients. Provide them with special amenities like beverages, blankets, pillows and magazines. All these …
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Recognize that using smartphones makes information vulnerable.
Recognize that using smartphones makes information vulnerable. Accessing the practice through a smartphone may be a very convenient way to handle some tasks when you’re away from the office, but there …
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Advice for the Dentist – Work on case presentation skills.
Advice for the Dentist – Work on case presentation skills. The ability to deliver a superior case presentation doesn’t happen overnight. Even the most experienced of dentists find it takes time to …
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Don’t let stress wear you down.
Don’t let stress wear you down. Stress is so common in dental practices, you might think it’s unavoidable. Actually, there are several ways to reduce it… upgrade systems, delegate responsibilities, …
Judge new technology by its impact on patient care.
Judge new technology by its impact on patient care. Dental practices are inundated with information about new products and services—from sophisticated equipment to disposable gloves. To determine if a …
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Use scripting to inject power words into interactions with patients.
Use scripting to inject power words into interactions with patients. Power words—such as great, terrific, wonderful, fantastic, super, awesome and, most important, yes—generate positive energy and …
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