Advice for the Practice Owner – Before making a decision ask yourself, “Will this benefit our patients?” To become a more patient-centric practice, you should look at every decision—large or small—in …
Create trust during case presentations.
Create trust during case presentations. It’s important to quickly convince patients that you are their friend. By learning about an individual, you move from a purely professional relationship to a …
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Advice for the Practice Owner – Make business learning a priority.
Advice for the Practice Owner – Make business learning a priority. As a dentist, you continually learn and sharpen your clinical skills so that you can always provide the best possible care for …
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Advice for the Marketing Coordinator – Don’t panic when a once-successful strategy fails to perform.
Advice for the Marketing Coordinator – Don’t panic when a once-successful strategy fails to perform. It happens. Even the best strategies can fall flat, especially if they have been overused. …
Advice for the Marketing Coordinator – Get to know the local business community.
Advice for the Marketing Coordinator – Get to know the local business community. Visit nearby businesses and introduce yourself. Even though your practice may be in the same shopping center or …
Use systems to make your day easier.
Use systems to make your day easier. A busy day can create chaos and stress, and inadequate systems contribute to the problem. Implementing documented, step-by-step systems protects you and fellow …
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Advice for the Practice Leader – Use these basic CEO behaviors every day.
Advice for the Practice Leader – Use these basic CEO behaviors every day. You can have a profound, positive effect on team members if you: Come to the office energized every day Greet every team …
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Scripting Advice – Start by identifying the goal of the script.
Scripting Advice – Start by identifying the goal of the script. Is it communication, education, case acceptance or cooperation? With the goal in mind, write an opening sentence that describes what …
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Manage the practice’s time.
Manage the practice’s time. The schedule serves as your practice’s primary time management tool, determining how the doctor’s and staff members’ time will be used. Schedule patients wisely, based on …
Do what you say you’re going to do.
Do what you say you’re going to do. If others on the team are depending on you to complete a task before they can proceed with their responsibilities, be a good teammate. Give them your best estimate …
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Promote implants to aging baby boomers.
Promote implants to aging baby boomers. From a marketing standpoint, implants are ideally suited to this generation. Boomers associate missing teeth and dentures with “old people,” not with …
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Write goals in clear, specific language.
Write goals in clear, specific language. Documenting goals in this way actually makes them more attainable. By having carefully defined written goals, your entire practice team will be motivated to …
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