“Present” cosmetic services without saying a word. Turn your reception and treatment areas into galleries of beautiful smiles. Use manufacturers’ promotional posters, displays, brochures and other …

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Turn appointment failures into “teachable moments.” To reduce no-show and last minute cancellations, reschedule the patients involved no sooner than two weeks later. This sends the message that …

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Rehearse scripts regularly. Team members need to be so familiar and comfortable with their scripts that they become second nature. By providing opportunities for rehearsing and role-playing with …

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Document patients’ preferences for appointment times. Pre-appointing patients works best when you know which time slots they prefer. If they object to scheduling ahead of time, the front desk …

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Inform the doctor about patients who miss their appointments. This will ensure doctor awareness of your practice’s no-show situation. It will also give him or her an opportunity to communicate with …

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Analyze fee-for-service vs. insurance production. Tracking these numbers will raise questions… Do you need to focus more on elective services? Should you broaden or modify your insurance …

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All team members should know the three major benefits of every service. Patients might ask anyone at the practice about treatment the doctor has recommended or that they are considering… from …

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Advice for the Marketing Coordinator – Avoid these two common marketing mistakes. If you’re not getting enough patient referrals from your marketing program, the most likely reasons are: Using …

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Advice for the Dentist – Don’t create (and then neglect) a second location. Many satellite offices perform poorly because they’re perceived differently from the main location and receive less …

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Advice for the Dentist – Update management systems. Many practices are operating far below their potential because of outdated systems. Inefficient systems lead to decreased production and increased …

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Advice for the Front Desk Team – Give written notice that payment is due. It’s most cost-effective to collect what patients owe before they leave the office. If this is not possible, don’t just …

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Keep your online presence current. Online marketing enables your practice to reach prospective patients cost-effectively and to keep existing practice-patient relationships healthy, but you must keep …

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