Advice for the Marketing Coordinator – Track how new patients found out about your practice. To make sure you’re using the best marketing strategies and to allocate resources for maximum return on …
Use “active listening” with patients.
Use “active listening” with patients. Demonstrate that you understand and respect what patients are saying by listening for their key points and repeating them in your own words in a questioning tone …
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Before buying new technology, check the reviews.
Before buying new technology, check the reviews. When you need to purchase new equipment or software for the practice, don’t rely solely on the manufacturer’s marketing materials. They will …
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When you make improvements suggested by patients, give them credit.
When you make improvements suggested by patients, give them credit. If you’re making changes based on patient feedback, let patients know that you’re responding to—and appreciate—their suggestions. …
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Establish deadlines for goals.
Establish deadlines for goals. When you set a goal, be sure to create a deadline for its completion as well. “Can our practice grow 15%?” isn’t as useful a goal as “Can our practice grow 15% in the …
Advice for the Dentist – Educate patients about implants.
Advice for the Dentist – Educate patients about implants. Inform patients about implants and their many benefits by providing brochures, fact sheets and other materials… and by answering their …
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Identify practice revenue centers.
Identify practice revenue centers. Analyze your practice’s financial metrics to determine which services are the most cost-effective and profitable. If there are ways to increase activity in the more …
Learn to be more empathetic.
Learn to be more empathetic. After seeing many patients, day after day, you may sometimes have difficulty showing true concern for any problems they may have. Whether it’s a dental issue or something …
Advice to Staff Members – Speak up in meetings.
Advice to Staff Members – Speak up in meetings. Your opinion matters. Some people have a tendency to sit back in group settings and let others do the talking. Remember, you’re part of the practice, …
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When presenting to patients who aren’t responding, ask questions to help them get started.
When presenting to patients who aren’t responding, ask questions to help them get started. Some patients are reluctant to ask questions or express concerns. When working with patients like this, try …
Welcome everyone to your office warmly.
Welcome everyone to your office warmly. Your patients will appreciate it when your front desk team and other staff members greet them as if they were friends or family rather than merely customers to …
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Learn to recognize “buying statements.”
Learn to recognize “buying statements.” After treatment has been presented but not yet accepted, patients may unknowingly reveal their inclination to agree to treatment by making a buying statement, …
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