Why is scripting powerful? Because how you say things can be far more important than what you say. If you want patients to have high value for the practice and appreciate the excellence that you …
What is the most important resource that we have?
What is the most important resource that we have? Some people would say money, others would say health, and there are also people who would say family. These are all great answers but there are many …
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How is your personal profit and loss statement?
How is your personal profit and loss statement? You should pay close attention to your profit and loss (P& L) statement at the end of each month. This is what good businesspeople do. But how are …
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What is your marketing communications program?
What is your marketing communications program? We recommend sending an email to patients every 30 days with a short practice update or news on interesting dental topics. Create simple and easy touch …
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A quick case acceptance story…
A quick case acceptance story…We recently had a client who told us about a case presentation where he laid out an expensive and appropriate treatment option for a patient. He went over all the options …
But I didn’t understand…
But I didn’t understand…If you find that patients are missing appointments, confused about payments, or aren’t sure about recommended treatment, you need to upgrade your scripting. Taking the time to …
Set your watch three minutes fast.
Set your watch three minutes fast. One of the greatest time management techniques is to set your watch three minutes fast and start to live as if that were the real time. You will be amazed at how …
Get everyone excited.
Get everyone excited. Adding anything new to the practice, such as launching a new service, should include getting everyone educated and excited. When the entire team gets behind a new concept, it …
Implementing a new service.
Implementing a new service. If you’re going to implement a new service in the practice, you should design a marketing communications program around that service. You can add information about the new …
Scripting is not robotic.
Scripting is not robotic. We hear all the time that dental teams resist scripting because they don’t want to feel like robots. Nothing could be further from the truth. Scripting is an excellent …
Get back to production.
Get back to production. Do not lose sight of the single most important objective: increasing your practice production every year. If you find you are not growing, you must take steps and add new …
If you want to improve case acceptance…
If you want to improve case acceptance…Stop focusing on whether a patient will accept treatment. Focus on helping people, demonstrating caring, and being a friend to the patient. When patients see …
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