Increasing Practice Production Every Year
Give every orthodontic patient and parent a big greeting. Not only do you need to give parents and patients a big greeting but you must quickly acknowledge they have entered the practice. Having …
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Is your orthodontic practice fun? When parents and patients walk in they can feel within seconds if it is a fun environment. If the front desk is chaotic and looks like a war zone, the level of the …
Have marketing strategies for the parents. Parents are often the more important referral source than the children when it comes to mothers talking to mothers. …
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Compliment the referring doctor. When patients hear a compliment about the referring doctor they often repeat it when they go back. This adds to a positive …
Track your overdue debonds daily. Overdue debonds are 100% pure overhead. The target is to have less than 2% of all cases overdue for debond. …
Follow up on any patient this doesn’t accept treatment. People have multiple decisions they have to make and schedules that have to be juggled. Follow-up can often close far more cases than waiting …
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Measure new patient callers that don’t schedule. This is a measurement that most orthodontic practices ignore, but you may be losing tens of thousands of dollars per …
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When new patients call the practice, give them a huge welcome. Use scripting such as: “Mrs. Jones, I’m delighted that you called. We love meeting new patients.” …
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Build a solid follow-up system for overdue patients. It can take up to nine contacts using phone calls, texts and emails to reach a patient and have them reschedule. It sounds tedious but it’s well …
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Measure all overdue patients. This includes all active patients who don’t have their next appointment, have canceled, or have no-showed and have not …
Don’t make excuses. Even if the excuse is legitimate, it will only hold you back from focusing on how to improve a situation. People who don’t make excuses simply contribute and achieve …
Be understanding about no-shows. No-shows hurt practices, but once in a while they are understandable. Minor car accidents, illness, and work obligations are all unforeseen circumstances that affect …
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