Don’t forget patients. Patients are important referral sources for specially practices. Not all patients are able to refer friends or family to certain specialties, but they do talk to other people, …
Advice for the Dentist – Start saving as early as possible.
Advice for the Dentist – Start saving as early as possible. Work with a financial advisor to balance your debt payments and savings for retirement. Even a small amount put into retirement savings at …
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Show appreciation.
Show appreciation. Never end a call or meeting with a referring doctor without thanking them for referrals. Letting referring doctors them know you appreciate them and recognize that you have some …
Never ignore parents and patients.
Never ignore parents and patients. One customer service mistake you never want to make is to ignore parents and patients when they walk in the office. Dental practices are very busy places, however …
Improve your customer service.
Improve your customer service. There’s no question that outstanding customer service leads to higher customer satisfaction which in turn always leads to higher revenue, profit, referrals, and repeat …
Give a great goodbye.
Give a great goodbye. From a marketing standpoint it is critical to give every parent and patient a fantastic goodbye. Parents and patients will go back to referring doctors and comment on you and the …
Shake hands.
Shake hands. One great way to greet parents and patients when they come into your office is to stand up and shake hands. When you stand up you’re saying, “I like you and I’m glad to see you.” You’re …
Use your cell phone.
Use your cell phone. Cell phones can do amazing things. They can make calls, send texts, or emails. So there is no excuse not to be in consistent contact with your referring doctors. Thank them for a …
Advice for the Marketing Coordinator – Identify new marketing opportunities for your practice.
Advice for the Marketing Coordinator – Identify new marketing opportunities for your practice. What strategies has the practice used successfully in the last few years? Which ones need to be replaced? …
Treat every patient as an individual.
Treat every patient as an individual. Personalize every appointment. Levin Group recommends a technique called The Golden Ten. This is a process where the practice learns one or two new facts about …
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Referral Marketing Strategy Tip: Be patient with community marketing.
Referral Marketing Strategy Tip: Be patient with community marketing. Does marketing to the community work? Marketing is a hit or miss science that does not work every single time so you must be …
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If you find a certain administrative process frustrating, figure out how to change it.
If you find a certain administrative process frustrating, figure out how to change it. Even the best management systems develop bottlenecks. If you run into a snag in your work, think about why it’s …
