Advice for the Orthodontist – Design a schedule that’s convenient for parents and patients. Some dentists arrange schedules for their own comfort and convenience. Instead, offer early morning or …
Advice for the Doctor – Provide a professional development plan for each team member.
Advice for the Doctor – Provide a professional development plan for each team member. Create a multi-year CE plan for each team member, based on the individual’s current skills and goals, as well as …
Referral Marketing Strategy Tip: Stay motivated.
Referral Marketing Strategy Tip: Stay motivated. Have you lost some of your referral marketing motivation? When life gets overwhelming and busy, many specialists slack off on communicating with …
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Training should include scripting based on step-by-step documentation.
Training should include scripting based on step-by-step documentation. When a practice has documented, step-by-step systems and a team that’s trained on those systems with scripting, doctors can focus …
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Referral Marketing Strategy Tip: Make things easy for referrers.
Referral Marketing Strategy Tip: Make things easy for referrers. Specialty practices with five-star customer service get the most attention from referring doctors. Why? They offer problem-free …
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Performance Target: Implement 15 ongoing patient marketing strategies.
Performance Target: Implement 15 ongoing patient marketing strategies. A consistent marketing program requires more than just a few strategies. By using 15 strategies throughout the year, you’ll have …
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Advice to Administrative Staff Members – Dress to impress.
Advice to Administrative Staff Members – Dress to impress. Patients come to your practice for professional services, so attire that’s too casual or sloppy will send the wrong message. Doctors and …
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Referral Marketing Strategy Tip: Spend time with top referrers.
Referral Marketing Strategy Tip: Spend time with top referrers. You have four types of referring doctors. A, B, C and D. A’s are your most important referring doctors and typically make up a larger …
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For Practice Owners – Valuation Factor: The Lease.
For Practice Owners – Valuation Factor: The Lease. If you lease your office space, it can be a critical factor in practice valuation. A lease that expires within a year or two will reduce practice …
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Ask for testimonials.
Ask for testimonials. Encourage parents and patients to send emails and letters to your office with their feedback and to post comments on social media and review sites. Positive statements from …
Referral Marketing Strategy Tip: Know the status of your referrals.
Referral Marketing Strategy Tip: Know the status of your referrals. Are your referrals growing, flat, or declining? If they are flat or declining, what are you doing to turn things around? You could …
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Learn from rejection of proposed treatment.
Learn from rejection of proposed treatment. When parents or patients decline a case, you may tend to feel badly and take it personally. Learn to do what the best salespeople do. Rejection actually …
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