Set an annual production goal. Based on our extensive consulting experience, Levin Group recommends an annual growth target of 18%. Unless you reach this level… by attracting more patients, increasing …
Referral Marketing Strategy Tip: Get ahead of potential problems.
Referral Marketing Strategy Tip: Get ahead of potential problems. You will occasionally have issues with referring doctors, but too many problems could mean the loss of a referring office. The best …
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Advice for the Orthodontist – Develop a comprehensive budget.
Advice for the Orthodontist – Develop a comprehensive budget. As the practice leader, you need to track your overhead and production numbers. Remember, you are the CEO of your practice, so it is up to …
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Showcase your practice’s technology.
Showcase your practice’s technology. When you purchase new technology to improve patient care, make a point of letting parents and patients know about it. This will reassure them about your commitment …
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Referral Marketing Strategy Tip: Pay Attention to Your “A” Doctors.
Referral Marketing Strategy Tip: Pay Attention to Your “A” Doctors. You have four types of referring doctors: A, B, C and D. A’s are your most important referring doctors and typically make up a …
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Performance Target: Reduce overhead to 59% or less.
Performance Target: Reduce overhead to 59% or less. Every dollar saved on unnecessary expenses is a dollar gained in profit for the practice, so review spending carefully to identify “fat” that can be …
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Referral Marketing Strategy Tip: Remember Birthdays.
Referral Marketing Strategy Tip: Remember Birthdays. Most specialists don’t even know the birthdays of their referring doctors. Always find out birthdays of referring doctors and reach out to them on …
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Make treatment rooms uniform.
Make treatment rooms uniform. Time studies have shown that dental practices that set up their treatment rooms to be similar are able to work 10–12% faster. As your growth strategies bring in more new …
Advice for the Marketing Coordinator – Make marketing a constant for your practice.
Advice for the Marketing Coordinator – Make marketing a constant for your practice. Haphazard marketing invariably generates inconsistent results, which lead to lower production and decreased …
Check Your Referral Marketing Activity Level.
Check Your Referral Marketing Activity Level. Many orthodontists start off with excellent referral marketing outreach. Then after a few years, they begin to lose time and motivation to carry out these …
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Reach out to lower level A & B referring doctors.
Reach out to lower level A & B referring doctors. You may only talk to A & B referring doctor out of necessity when discussing a patient or a case, however, you should contact them on a …
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Look for opportunities to provide superior customer service.
Look for opportunities to provide superior customer service. In today’s more competitive environment, you want your parents and patients to feel highly satisfied with the care they receive at your …
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