Survey parents and patients. Surveying parents and patients can provide valuable insight into how your practice is perceived and give everyone in the practice a good idea of areas where you need to …
Referral Marketing Strategy Tip: Get Going.
Referral Marketing Strategy Tip: Get Going. Is your marketing program in full swing? We meet many specialists who keep talking about launching their marketing program and never quite seem to get …
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Redesign systems one at a time.
Redesign systems one at a time. Rather than trying to update all your systems at once, start with the scheduling system and then move on from there. Fill your new scheduling capacity by improving …
Referral Marketing Strategy Tip: Stay on Top of Your Marketing Coordinator.
Referral Marketing Strategy Tip: Stay on Top of Your Marketing Coordinator. Who’s managing your marketing coordinator? We’ve noticed a trend where offices are allowing marketing coordinators, …
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Improve office efficiency with performance reviews.
Improve office efficiency with performance reviews. These annual evaluations reinforce exceptional achievement, identify areas for improvement and motivate team members to reach their potential. …
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Don’t assume patients understand their insurance.
Don’t assume patients understand their insurance. Educate patients about their dental insurance coverage. They’ll appreciate your willingness to help. They may also accept more treatment… increasing …
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Referral Marketing Strategy Tip: Be an Expert.
Referral Marketing Strategy Tip: Be an Expert. One of the most important factors in referral marketing is to be seen as an expert. This is different than offering yourself as a resource to help take …
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Advice for the Orthodontist – Plan ahead for larger technology investments.
Advice for the Orthodontist – Plan ahead for larger technology investments. Rather than disrupting your budget by suddenly making a large, unplanned expenditure, exercise patience and fiscal …
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Referral Marketing Strategy Tip: Create a personal information sheet for each referring doctor.
Referral Marketing Strategy Tip: Create a personal information sheet for each referring doctor. Learn one new personal fact about each referring doctor every time you meet or talk with them and add it …
Always exceed parent and patient expectations.
Always exceed parent and patient expectations. Make your ortho practice a destination for new patients and their parents by creating the best New Patient Experience possible. Each interaction with …
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Advice for the Orthodontist – Define your practice brand.
Advice for the Orthodontist – Define your practice brand. What makes your practice special? Ask your team members and patients what differentiates your office from competitors. Factor their comments …
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Referral Marketing Strategy Tip: Be likable.
Referral Marketing Strategy Tip: Be likable. The foundation of all referral marketing is likeability. If referring doctors don’t like you it’s a losing situation. If they think you’re just OK it’s a …
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