Track observation patients. If an observation patient misses an appointment, a staff member should reschedule it within 24 hours. Failure to take this simple step allows ortho candidates to be lost to …
Manage your online reputation.
Manage your online reputation. If you Google your practice, you may be surprised at what you see. Try to correct any negatives you find, because the internet is how most new patients will learn about …
When there’s friction between you and another team member, collaborate on a solution.
When there’s friction between you and another team member, collaborate on a solution. Conflict is natural in any workplace, but it can cause harmful stress. Get together with the other person quickly …
Make time for spring cleaning.
Make time for spring cleaning. Closets and storage areas are magnets for discontinued products, outdated supplies and broken equipment. By going through storage areas semiannually, practices can free …
Increase parent and patient referrals.
Increase parent and patient referrals. Successful patient marketing includes the use of contests, patient and parent testimonials, scripting and brochures. Levin Group’s target is for ortho practices …
Continue Reading about Increase parent and patient referrals. →
What’s your practice’s brand personality?
What’s your practice’s brand personality? Many marketers help define their brand by answering this question: If your company or product were a person, how would you describe him or her? Shy or …
Continue Reading about What’s your practice’s brand personality? →
Scripting makes communication easier.
Scripting makes communication easier. The best way to feel confident when speaking to parents and patients is to use scripts as guidelines. Scripting enables team members to say the right things at …
Continue Reading about Scripting makes communication easier. →
Keep patients extremely comfortable during treatment.
Keep patients extremely comfortable during treatment. Comfort and convenience matter to patients. Provide them with special amenities like beverages, blankets, pillows and magazines. All these …
Continue Reading about Keep patients extremely comfortable during treatment. →
Recognize that using smartphones makes information vulnerable.
Recognize that using smartphones makes information vulnerable. Accessing the practice through a smartphone may be a very convenient way to handle some tasks when you’re away from the office, but there …
Continue Reading about Recognize that using smartphones makes information vulnerable. →
Advice for the Orthodontist – Work on case presentation skills.
Advice for the Orthodontist – Work on case presentation skills. The ability to deliver a superior case presentation doesn’t happen overnight. Even the most experienced of dentists find it takes time …
Continue Reading about Advice for the Orthodontist – Work on case presentation skills. →
Don’t make a bad day worse.
Don’t make a bad day worse. There will be days when things go wrong. When stress is running high, it can be easy to point fingers or say something hurtful. Take a deep breath, remain calm and look for …
Judge new technology by its impact on patient care.
Judge new technology by its impact on patient care. Dental practices are inundated with information about new products and services—from sophisticated equipment to disposable gloves. To determine if a …
Continue Reading about Judge new technology by its impact on patient care. →
