Advice for the Orthodontist – Consistently share information. Some dentists fail to communicate regularly with their team about the practice’s vision, daily targets and yearly goals. Keeping team …

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Referral Marketing Strategy Tip: Meet weekly with your marketing coordinator. Your marking coordinator has the potential to provide a multi-million dollar return on investment—but not all on their …

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Be sure to greet patients warmly in the treatment area. Whether they are arriving for an exam, presentation or treatment, make parents and patients feel welcome. Something as simple as a smile or a …

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Advice for the Orthodontist– Build a more cohesive team. Begin your next monthly staff meeting with everyone sharing an interesting fact about themselves that no one on the team knows. It could be a …

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Referral Marketing Strategy Tip: Ask every patient how their visit was. By asking a patient how their visit went and receiving a positive response, you create an opportunity to ask them to tell their …

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Measure practice performance. Only numerical data can give you an accurate picture of how the practice is doing. Identify Key Production Indicators you want to follow and track them regularly using …

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Referral Marketing Strategy Tip: If referrals start to drop off, take immediate action. Many specialists don’t even notice that referrals have dropped off until it starts to become a big problem. Once …

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Unless the answer’s “No,” follow up. Patients are more hesitant to approve proposed treatment these days. Patients who don’t schedule for treatment should receive a follow-up phone call within a week. …

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Respond to team conflict quickly and calmly. It may be tempting to ignore conflict, but it’s better to respond right away as a mediator. The dentist or office manager should meet privately with the …

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Referral Marketing Strategy Tip: Expect the unexpected. Is your front desk staff prepared for unusual or annoying requests from referring practices? If they’re not it can result in some uncomfortable …

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Advice for the Orthodontist – Put business on your list of CE priorities. To succeed in the new dental economy, you need more than clinical skills. You also need to know how to manage a team and run …

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Referral Marketing Strategy Tip: Solve Problems Quickly. What do you do when there’s a potential problem with the referring doctor? Whether there’s an issue with a patient or customer service has been …

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