Be honest about your practice’s weaknesses. When you analyze your surgical practice as a business, you need a straightforward appraisal of where your practice is weak. Some doctors and staff members …

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Make new patients feel welcome when they call. This begins with a scripted comment such as, “I’m glad that you called. We love meeting new patients and look forward to working with you.” This response …

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Create and promote convenience at your practice. Few patients can judge the finer points of oral health care, but most of them are experts on the subject of convenience. The easier it is for them to …

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Advice for the Orthodontist – “Model” the behavior you expect from the team. Good leaders think about the behavior they should display to their team, because it will be emulated. For example, acting …

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Advice for the Orthodontist – Change with the times. The old ways of running your practice may be working against you in the new dental economy. Question everything, look for innovative alternatives …

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Make eye contact. When speaking with parents and patients, always make eye contact throughout the interaction. Parents and patients want to feel that they are your number-one concern. If you’re …

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Stay on track with the practice vision, goals and targets. It’s easy to get caught up in daily routines and lose sight of the big picture. Post a written practice vision and goals where all team …

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Advice for the Treatment Coordinator – Make the presentation exciting. Aiming to have 90% of your consultation patients accept treatment may seem unreasonably high. However, an unusual scenario exists …

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Advice for the Orthodontist – Set goals that will help achieve your practice vision. Once you have a written vision statement, come up with specific annual goals that will serve as mileposts on the …

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Advice for the Treatment Coordinator – Be prepared to answer questions during the consultation. Parents and adult patients want to understand everything they can about the treatment being recommended. …

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To improve teamwork, read everyone else’s job description. Rather than assuming you know what others on the practice team are supposed to do, review the responsibilities that have been assigned to …

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Eliminate unnecessary expenses. Almost all businesses, including ortho practices, end up with operating costs that may have made sense in the past but don’t make sense any more. Go through the books …

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