Advice for the Treatment Coordinator (TC) – Learn to recognize “buying statements” and respond appropriately. During the consult, parents often unknowingly reveal their inclination to agree to …
Put your practice under the microscope.
Put your practice under the microscope. Every six months, your team should do an office walk-through with a checklist. It’s easy to overlook chips in the paint, snags in the carpet, or cracks in the …
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Advice for the Orthodontist – Continue to hone your leadership skills.
Advice for the Orthodontist – Continue to hone your leadership skills. Efficiency, productivity and communication are all reflections of your ability as a leader. A mismanaged practice is a stressful …
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Show appreciation for patients and parents.
Show appreciation for patients and parents. Thanking them for choosing your practice helps create stronger relationships. When they feel good about your ortho practice, it resonates with their …
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Advice for the Treatment Coordinator – Reach out to undecided parents.
Advice for the Treatment Coordinator – Reach out to undecided parents. Scheduling a second consult when both parents can attend is an effective approach. Yet, many ortho practices resist the idea of …
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Communicate better as a team.
Communicate better as a team. While being polite and professional is essential, positive communication goes much further than that. An office trying to handle a busy day can become demoralized if just …
Advice for the Marketing Coordinator – Create a multi-strategy marketing plan.
Advice for the Marketing Coordinator – Create a multi-strategy marketing plan. To be effective, a marketing program for your practice should include at least 15 distinct, ongoing strategies. Include a …
Embrace change.
Embrace change. Orthodontics is constantly evolving. So should your skills. Team members should receive yearly training in the appropriate areas, including clinical, administrative and practice …
Identify candidates for before-and-after photos.
Identify candidates for before-and-after photos. While every patient is a candidate, those undergoing specialized and complicated treatment may merit greater consideration. In addition, patients who …
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Advice for the Treatment Coordinator (TC) – Dealing with shoppers.
Advice for the Treatment Coordinator (TC) – Dealing with shoppers. Follow-up with parents if they say they have already scheduled a consult at another ortho practice. It is critical that you continue …
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Don’t overlook parents as potential patients.
Don’t overlook parents as potential patients. Many parents are candidates for ortho treatment. Inform them about the number of options now available, especially the less intrusive, “invisible” ones. …
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Advice for the Front Desk Team – Educate parents and patients about the orthodontist.
Advice for the Front Desk Team – Educate parents and patients about the orthodontist. The more they know about your practice, the easier it is to create confidence in the care they will receive. A …
