Increasing Practice Production Every Year
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Advice for the Orthodontist – Don’t take your team for granted. Your staff is a key component of your success. Provide team members the leadership, training and motivation they need, and your office …
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Re-evaluate bulk ordering. Although bulk ordering can mean discounts, it locks the office into a set of purchases and may end up costing more than if the office had ordered supplies as needed. Some …
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Remove “No” from all conversations with parents and patients. Double-check to see if “No” occurs in any scripting your practice uses, and eliminate it. That word sends a negative message, in more ways …
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Survey parents and patients regularly. Create a short survey about the total patient experience. For the best results, use a web-based survey that can be completed in the office on a laptop or tablet. …
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Manage expectations. Make sure that patients and their parents fully understand their treatment plans. Parents should know exactly what the treatment entails, including frequency of visits and at-home …
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Scripting Tip: Don’t say that a staff member “tried her best.” This language suggests that the individual has limitations. However, parents and patients aren’t coming to your practice for limitations. …
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Advice for the Marketing Coordinator – Track the number of new patient calls. Referral marketing is designed to make your phone ring. Once that occurs, it is the team’s responsibility to motivate …
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Advice to the Front Desk Staff – Emphasize the 48-hour rule. During checkout, highlight the area on the appointment card that says 48-hours’ notice is required to cancel an appointment. By doing this, …
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Advice for the Treatment Coordinator (TC) – Follow up with ortho candidates and parents. When a parent doesn’t agree to ortho treatment for a child during the consult, the TC can offer to call the …
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Advice for the Orthodontist – Thank referring doctors. They account for a significant portion of your production. They entrust their patients to your care. They play an important role in your …
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Advice for the Financial Coordinator – Review the accounts receivable process. To determine the effectiveness of your collections process, answer the following questions: Does your practice have a …
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Script all patient interactions. What to say and how to say it are crucial elements of successful patient and parent relationships. Scripting helps the doctor and the team communicate accurate …
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