Advice for the Marketing Coordinator – Identify new marketing opportunities for your practice. What strategies has the practice used successfully in the last few years? Which ones need to be replaced? …
Make patients and parents feel like part of the “practice family.”
Make patients and parents feel like part of the “practice family.” To strengthen the connection between your practice and parents and patients, substitute the word “we” for “I” during conversations …
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Advice for the Orthodontist – Create a practice vision.
Advice for the Orthodontist – Create a practice vision. Where do you see the practice in three years? Do you want to have an office that generates $1 million, $1.25 million or more? Do you want to …
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Set a good example for your co-workers.
Set a good example for your co-workers. In any work environment, having a positive attitude matters, but it takes on even more importance in the smaller confines of an orthodontic practice. If you …
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Evaluate your facility from a patient perspective.
Evaluate your facility from a patient perspective. Your office is a reflection of the care you provide. If the front desk area is dusty or if the reception area is dark and dingy, prospective patients …
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Advice for the Marketing Coordinator – Promote the observation program.
Advice for the Marketing Coordinator – Promote the observation program. To help bring potential patients into your practice, make sure your referring offices know the guidelines for sending younger …
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Scripting Tip: Don’t say “You’ll have to ask someone else” to parents and patients.
Scripting Tip: Don’t say “You’ll have to ask someone else” to parents and patients. You may not know the answers to parents’ and patients’ questions, but take responsibility for getting the answers …
Advice for the Orthodontist – Decrease your overhead.
Advice for the Orthodontist – Decrease your overhead. Reducing overhead by a few percentage points can make a huge difference in practice profitability. For example, a practice grossing $800,000 in …
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Make every patient and parent feel special.
Make every patient and parent feel special. Superior customer service is about treating each orthodontic patient and parent like a VIP. Imagine your favorite public figure as your patient. How would …
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Advice for the Marketing Coordinator – Customize your marketing strategies.
Advice for the Marketing Coordinator – Customize your marketing strategies. Target marketing strategies based on the level of referrals you receive from each practice. Top referring doctors and their …
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TC Tip: There’s a better way to say, “Do you have any questions?”
TC Tip: There’s a better way to say, “Do you have any questions?” This may sound like a great question, but it can actually signal to parents and patients that the conversation is over and that you …
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Keep your performance targets in mind.
Keep your performance targets in mind. All staff members can contribute to the success of the practice by knowing and tracking targets that relate to their jobs. From front desk personnel keeping 98% …
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