Show appreciation for patients and parents. Thanking them for choosing your practice helps create stronger relationships. When they feel good about your ortho practice, it resonates with their …

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Advice for the Treatment Coordinator – Reach out to undecided parents. Scheduling a second consult when both parents can attend is an effective approach. Yet, many ortho practices resist the idea of …

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Communicate better as a team. While being polite and professional is essential, positive communication goes much further than that. An office trying to handle a busy day can become demoralized if just …

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Advice for the Marketing Coordinator – Create a multi-strategy marketing plan. To be effective, a marketing program for your practice should include at least 15 distinct, ongoing strategies. Include a …

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Embrace change. Orthodontics is constantly evolving. So should your skills. Team members should receive yearly training in the appropriate areas, including clinical, administrative and practice …

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Identify candidates for before-and-after photos. While every patient is a candidate, those undergoing specialized and complicated treatment may merit greater consideration. In addition, patients who …

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Advice for the Treatment Coordinator (TC) – Dealing with shoppers. Follow-up with parents if they say they have already scheduled a consult at another ortho practice. It is critical that you continue …

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Don’t overlook parents as potential patients. Many parents are candidates for ortho treatment. Inform them about the number of options now available, especially the less intrusive, “invisible” ones. …

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Advice for the Front Desk Team – Educate parents and patients about the orthodontist. The more they know about your practice, the easier it is to create confidence in the care they will receive. A …

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Show appreciation for your co-workers. Most people want to be recognized. This can be as simple as just saying “thank you” after another team member helps you with a patient. It’s easy to take fellow …

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Use “power words” during interactions with parents and patients. Superior customer service depends on providing parents and patients a positive experience. One of the best ways to create such an …

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Keep debonds on schedule. Practices should aim for a goal of no more than 2% of patients who are overdue for debonding. Use value scripting with parents to make sure patients maintain their check …

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