Advice for the Orthodontist – Support referring practices. Many GPs view referral relationships as overly one-sided, with the orthodontist receiving most of the advantages (i.e. referrals). By …

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Decrease practice overhead. Reducing overhead by a few percentage points can make a huge difference in practice profitability. For example, an ortho office grossing $800,000 in revenue with an …

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Be open to change. Orthodontics continues to evolve, especially on the business side. To be successful in today’s competitive environment, orthodontists will need to make improvements to their …

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Know the practice’s milestones. As a team member, you should be aware of the practice’s most important accomplishments … reaching a record level of production… implementing an innovative new customer …

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Don’t let negative people get you down. If others in the office project negative feelings, try to coax them away from that negativity. It may be an uphill battle, but it’s worth the effort. Be an …

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Replace ortho management systems every 3–5 years. All practices change over time, and their systems should change, too. Rather than tweaking them—which will eventually lead to more …

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Set your sights on growing production 15+% per year. Even in the new dental economy, your practice can grow 15% or more per year—without increasing fixed expenses. By asking parents and patients for …

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In meetings, focus on ways to meet challenges. A well-run staff meeting can have a highly positive impact on office morale. Rather than complaining about problems, brainstorm to find solutions. This …

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Advice for the Treatment Coordinator (TC) – Make it easy for prospective patients. Typically, the orthodontist performs an examination and utilizes radiographs to determine the treatment plan. The …

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Publish content that is shareable. Use social media to inform and entertain patients, not just as an excuse to talk about your practice. While a Tweet or a Facebook post can discuss important practice …

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Advice for the Orthodontist – Set high expectations. Good leaders challenge their team members to reach their potential. Most people will excel when given challenges in small doses. Effective leaders …

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Bring in more new patients. Set a goal to schedule 99% of all new patients within seven days. This can only be achieved if the appropriate scripting has been put in place. The right verbal skills …

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