Eliminate unnecessary expenses. Almost all businesses, including ortho practices, end up with operating costs that may have made sense in the past but don’t make sense any more. Go through the books …
Advice for the Marketing Coordinator – Reach out to pediatricians.
Advice for the Marketing Coordinator – Reach out to pediatricians. Some pediatrician offices will refer their patients directly to an orthodontist. Focusing on doctor education is the best way to work …
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Create phone scripts to deal with collections issues.
Create phone scripts to deal with collections issues. Simply making calls to overdue parents will be ineffective unless appropriate motivational language is used. Emphasize to them the benefit of …
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Realize that parents and patients want more value for their money than ever before.
Realize that parents and patients want more value for their money than ever before. In today’s slow economy, people seek the highest value every time they pay for a service. They’ve been conditioned …
Set the pace.
Set the pace. Whenever there are signs that the team is slowing down—taking too long to answer the phone, getting behind on the schedule, reacting late to negative social media posts—it’s time for the …
Recognize that using smartphones makes information vulnerable.
Recognize that using smartphones makes information vulnerable. Accessing the practice through a smartphone may be a very convenient way to handle some tasks when you’re away from the office, but there …
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Advice for the Orthodontist – Don’t be afraid to make non-clinical mistakes.
Advice for the Orthodontist – Don’t be afraid to make non-clinical mistakes. The fear of making mistakes can delay an ortho practice from reaching its potential. Ironically, a no-risk leadership style …
Implement documented systems.
Implement documented systems. High-performance administrative systems with defined targets are critical to achieving production goals, reducing stress and laying the foundation for long-term success. …
Keep your social media posts short.
Keep your social media posts short. People are using smartphones for everything these days… including connections to their favorite social media sites. Even if there’s no character limit at the sites …
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Advice for the Orthodontist – Support referring practices.
Advice for the Orthodontist – Support referring practices. Many GPs view referral relationships as overly one-sided, with the orthodontist receiving most of the advantages (i.e. referrals). By …
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Decrease practice overhead.
Decrease practice overhead. Reducing overhead by a few percentage points can make a huge difference in practice profitability. For example, an ortho office grossing $800,000 in revenue with an …
Be open to change.
Be open to change. Orthodontics continues to evolve, especially on the business side. To be successful in today’s competitive environment, orthodontists will need to make improvements to their …
