Advice for the Marketing Coordinator – Don’t panic when a once-successful strategy fails. It happens. Even the best strategies can fall flat, especially if they have been overused. Solution: Use a …
Advice for the Orthodontist – Respond positively to competitive threats.
Advice for the Orthodontist – Respond positively to competitive threats. If you recognize potentially harmful threats before they cause damage to your practice, they can actually trigger greater …
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Treat patients the way you want to be treated.
Treat patients the way you want to be treated. Always put yourself in the shoes of patients and parents. Welcome and greet them by name when they enter the practice. Make the patient experience as …
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The best collection method is avoiding collections.
The best collection method is avoiding collections. During the consultation and new patient orientation, include a thorough explanation of the practice’s financial policies. Parents should be …
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Replace the phrase “I’ll have to…” with “I will be more than happy to…”
Replace the phrase “I’ll have to…” with “I will be more than happy to…” This simple shift in the words you use will send a dramatically different message. If you “have to” do something, it sounds like …
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As a team member, stay focused on practice goals.
As a team member, stay focused on practice goals. Ortho practices achieve greater success when all team members know the orthodontist’s goals and what it will take to reach them. If you’re not aware …
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Advice for the Orthodontist – Inspire your team.
Advice for the Orthodontist – Inspire your team. As leaders, doctors can motivate in many different ways. Some use the power of their personality. Others educate their team with practice goals. …
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Keep finding ways to improve the practice.
Keep finding ways to improve the practice. Everything matters in the parent/patient experience. One seemingly little thing can damage how your practice is perceived. It could be a messy reception …
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Reduce overhead to 49% or less.
Reduce overhead to 49% or less. Every dollar saved on unnecessary expenses is a dollar gained in additional funds for the ortho practice, so review spending carefully to identify “fat” that can be …
Communicate collection policies clearly.
Communicate collection policies clearly. All practice systems relating to the collection of fees should be detailed in writing. This should then be translated into scripts that the financial …
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Performance Target: Generate one referral a year from 40–60% of parents and adult patients.
Performance Target: Generate one referral a year from 40–60% of parents and adult patients. Satisfied parents and patients will usually be happy to recommend your ortho practice to family members, …
Advice for the Orthodontist – Put business education on your list of CE priorities.
Advice for the Orthodontist – Put business education on your list of CE priorities. To succeed in the new dental economy, you need more than clinical skills. You also need to know how to manage a team …
