Address others by name. Everyone likes to hear the sound of his or her name. When you’re addressing others, use their names during the conversation. The best way to grab people’s attention is to call …
Advice to the Treatment Coordinator – Offer a variety of financial options.
Advice to the Treatment Coordinator – Offer a variety of financial options. If your office makes it too financially challenging to accept treatment, parents will turn down your recommendation. Outside …
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Enforce scheduling policies.
Enforce scheduling policies. When parents or patients call to cancel at the last minute, employ a pleasant script emphasizing that they need to rethink cancelling the appointment. People are busy, but …
Advice for the Marketing Coordinator – Connect with staff at referring practices.
Advice for the Marketing Coordinator – Connect with staff at referring practices. By visiting their offices, learning their names and building rapport when speaking on the phone, you can strengthen …
Advice for the Orthodontist – Assign responsibility for each performance target.
Advice for the Orthodontist – Assign responsibility for each performance target. Every target must be “owned” by the doctor or a staff member. While practice leaders obviously shoulder ultimate …
Encourage online reviews.
Encourage online reviews. Patient reviews are becoming an increasingly important part of practice marketing. Research shows that more than 90% of consumers said they consulted online reviews before …
Send birthday greetings to patients.
Send birthday greetings to patients. If your ortho practice isn’t already doing this, you’re missing a chance to make a great impression with minimal effort and expense. You can send cards—ideally, …
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Get your practice’s name out there.
Get your practice’s name out there. Seek opportunities to advertise in community newspapers, school yearbooks and fundraising publications. Sponsor local sports teams, school activities, and other …
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Advice for the Treatment Coordinator – Sometimes parents need a second consult.
Advice for the Treatment Coordinator – Sometimes parents need a second consult. Scheduling a second consult with both parents in attendance can work extremely well, but many ortho practices resist the …
Advice for the Orthodontist – Have a sense of humor.
Advice for the Orthodontist – Have a sense of humor. No matter how well-run, all practices have their share of tough days. Things go wrong. Team members call in sick. Procedures take longer than …
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Dress professionally.
Dress professionally. It’s important that patients and parents believe that your practice meets the highest professional standards, and the right wardrobe will help create that impression. By …
Be as specific as possible when speaking with parents and patients.
Be as specific as possible when speaking with parents and patients. Avoid statements, like “Come in around 2:00.” For parents and patients, this means that you have given them permission to show up …
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