Advice for the Treatment Coordinator (TC) – Be a goodwill ambassador to referring GPs. More than any other ortho team member, you can effectively demonstrate that your office supports the GP’s hygiene …
Advice for the Orthodontist – Surprise your team.
Advice for the Orthodontist – Surprise your team. When’s the last time you sent your staff flowers for a particularly challenging or successful day? Have you taken them out to dinner lately? Have you …
Continue Reading about Advice for the Orthodontist – Surprise your team. →
Don’t try to be the winner all the time.
Don’t try to be the winner all the time. When the team’s brainstorming to solve a problem, by all means put your best thinking forward… but don’t become overly protective of your own ideas. Be …
Continue Reading about Don’t try to be the winner all the time. →
Request testimonials.
Request testimonials. Satisfied patients and parents will gladly give a testimonial, if you ask them. Nothing inspires greater confidence than what other parents and patients say about an ortho …
Script every parent and patient interaction.
Script every parent and patient interaction. Scripting helps orthodontists and team members communicate more effectively with parents and patients. As in sports, working from the same “playbook” …
Continue Reading about Script every parent and patient interaction. →
Keep your social media posts short.
Keep your social media posts short. More and more people are using smartphones for everything… including connections to their favorite social media sites. Even if there’s no character limit at the …
Continue Reading about Keep your social media posts short. →
Advice for the Orthodontist – Ask the team for suggestions.
Advice for the Orthodontist – Ask the team for suggestions. Team members have an excellent understanding of the practice. They are “in the trenches” every day, know the issues, and have insight into …
Continue Reading about Advice for the Orthodontist – Ask the team for suggestions. →
If a team member makes a mistake, talk to that person about it first.
If a team member makes a mistake, talk to that person about it first. We all make errors from time to time. If you think you spot one, speak to the person to find out what happened. You’ll be showing …
Continue Reading about If a team member makes a mistake, talk to that person about it first. →
Understand that small things count.
Understand that small things count. Whether it’s minimizing waiting time, offering bottled water or providing Wi-Fi, go out of your way to make parents and patients feel welcome and comfortable at …
Continue Reading about Understand that small things count. →
Stress happens when systems become obsolete.
Stress happens when systems become obsolete. When the systems in your ortho practice are outdated, inefficiency rules the day. Appointments get delayed, parents complain, and staff members feel …
Continue Reading about Stress happens when systems become obsolete. →
Advice for the Marketing Coordinator – Repairing damaged referral relationships.
Advice for the Marketing Coordinator – Repairing damaged referral relationships. When referrals drop off significantly, set up a meeting with the referring doctor as quickly as you can. In nearly all …
Advice for the Orthodontist – Strive for consistency.
Advice for the Orthodontist – Strive for consistency. Staff members are looking for stability in their daily routine. If office policies are constantly changing, they create uncertainty and stress in …
Continue Reading about Advice for the Orthodontist – Strive for consistency. →
