Advice for the Orthodontist – Assign responsibility for each performance target. Every target must be “owned” by the doctor or a staff member. While practice leaders obviously shoulder ultimate …
Encourage online reviews.
Encourage online reviews. Patient reviews are becoming an increasingly important part of practice marketing. Research shows that more than 90% of consumers said they consulted online reviews before …
Send birthday greetings to patients.
Send birthday greetings to patients. If your ortho practice isn’t already doing this, you’re missing a chance to make a great impression with minimal effort and expense. You can send cards—ideally, …
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Get your practice’s name out there.
Get your practice’s name out there. Seek opportunities to advertise in community newspapers, school yearbooks and fundraising publications. Sponsor local sports teams, school activities, and other …
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Advice for the Treatment Coordinator – Sometimes parents need a second consult.
Advice for the Treatment Coordinator – Sometimes parents need a second consult. Scheduling a second consult with both parents in attendance can work extremely well, but many ortho practices resist the …
Advice for the Orthodontist – Have a sense of humor.
Advice for the Orthodontist – Have a sense of humor. No matter how well-run, all practices have their share of tough days. Things go wrong. Team members call in sick. Procedures take longer than …
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Dress professionally.
Dress professionally. It’s important that patients and parents believe that your practice meets the highest professional standards, and the right wardrobe will help create that impression. By …
Be as specific as possible when speaking with parents and patients.
Be as specific as possible when speaking with parents and patients. Avoid statements, like “Come in around 2:00.” For parents and patients, this means that you have given them permission to show up …
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Don’t let morning meetings turn into something else.
Don’t let morning meetings turn into something else. Daily Business Meetings™ set the tone for the day. Unless well-structured, they can turn into a 10-minute discussion of what was on TV last night. …
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Advice to the Marketing Coordinator – Start a practice e-newsletter.
Advice to the Marketing Coordinator – Start a practice e-newsletter. Send out a monthly or quarterly electronic newsletter to stay in touch with parents and patients. The newsletter can include 4–6 …
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Calculate the return on investment (ROI) for marketing activities.
Calculate the return on investment (ROI) for marketing activities. As with all business expenses, your marketing budget should be judged on the results it achieves. Set specific performance targets …
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Contribute to the discussion during meetings
Contribute to the discussion during meetings. Everyone’s opinion matters. If you’re shy or lack confidence when speaking in group settings, you may want to let others do the talking in meetings. That …
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