Business has competition. Don’t be surprised by the increase in competition in dentistry. We have had many years without having to face the challenges of competition, but these challenges are now a …
Build a relationship in a new patient consult.
Build a relationship in a new patient consult. One of the most essential factors in a new patient consultation is to build a quick relationship. Learning personal things about the parent or patient is …
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Gossip will kill your practice.
Gossip will kill your practice. Nothing is more debilitating to an orthodontic practice than gossip. If you see it starting, you must stop it right away. …
All practices are not the same.
All practices are not the same. We often receive calls from doctors who want to know why their practice can’t do what some other practice they heard about is doing. We remind them that each practice …
You may need 20% more.
You may need 20% more. In a recent webinar on wealth accumulation for dentists, Dr. Roger Levin pointed out that you may need 20% more than whatever your financial planner is telling you. Predicting …
Don’t go for the grand slam.
Don’t go for the grand slam. Some dentists go for grand slam investment returns especially if they feel they haven’t saved enough. These can result in even greater losses. Be careful. …
Count your strategies.
Count your strategies. The quantity of strategies in a referral marketing program is just as important as the quality. Maybe even more important. You need a minimum of 15 strategies focused on …
Are you being realistic?
Are you being realistic? Be realistic about the quality of your referral marketing program. Too many practices have programs that do not have enough strategies to get above the minimum required …
Respond to all reviews.
Respond to all reviews. Whether you have received a good review or a bad one, always take the time to respond. This is the proper etiquette and right strategic approach. How Would You Like to Have …
Every task needs a checklist.
Every task needs a checklist. Make sure you update your checklist regularly. An outdated checklist is no better than no checklist at all. …
Understand your model.
Understand your model. Every year we meet practices that have the wrong model for their area. Take time to evaluate what model will allow you to reach your annual production goals. …
How much did you spend on referral marketing?
How much did you spend on referral marketing? Referral marketing is the key to success for every orthodontic practice. You want to spend somewhere between 2% – 5% of your annual revenue on referral …
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