Increasing Practice Production Every Year
When should you enhance your referral marketing program? In a recent article, Dr. Levin emphasized that you should start referral marketing in all five focus areas—parents, patients, referring …
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Good to great is not enough. The concept of “good to great” has been popularized in a book by Jim Collins in the early part of this century. But it is not enough. First you go from good to great, but …
Yes, there is competition. In the face of competition, you only have one choice and that is to make continual improvement in all areas of the practice. Instead of viewing this as a negative, view it …
Retrain the front desk. Your front desk may have work habits that have been around for years. As dentistry becomes more competitive, it is essential that the front desk be retrained to focus on …
Stop thinking about money. When presenting treatment to patients, don’t focus on whether they will accept treatment or how much it costs. Simply layout the great benefits of having orthodontic …
Body language increases starts. The right body language will go a long way to having parents or patients accept orthodontic treatment. Sitting at eye level, making eye contact, leaning forward, and …
How good was your customer service yesterday? A great exercise is for every team member to offer a score between 0 and 10 each morning on how well they delivered customer service the day before. This …
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Reduce overhead by one percent. One way to start reducing overhead is to ask the team member who handles ordering to reduce costs by one percent. Give this person this objective and the freedom and …
Just one objective. Teams run best when there is accountability. Every team member should have one “top” objective that they are asked to achieve during the year. This is the first step in building …
Improve your acceptance rate. One factor today of increasing starts is explaining why your practice is the right practice. Parents and patients have more choices than ever before, and it is essential …
Create a total focus on the new patient. Whenever a parent or patient presents for a new patient consult, they should receive 100% of your attention. This includes having them out of the reception …
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How good was your customer service today? A great exercise is for every team member to offer a score between 0 and 10 each morning on how well they delivered customer service the day before. This …
Continue Reading about How good was your customer service today? →
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