CEOs have to make tough decisions. If you have a tough situation, you need to make a decision. The longer you procrastinate, the worse it will get. …
Access all referral opportunities.
Access all referral opportunities. As a reminder, there are five focus areas for orthodontic practices. Patients, parents, referring doctors, social media, and the community. In most cases you’re best …
Sometimes it’s actually worth it.
Sometimes it’s actually worth it. Some people have a mentality of refusing to spend money if it’s over a certain amount. Unfortunately, the lower amounts often produce a much lower result. Sometimes …
Make someone feel “delighted” today.
Make someone feel “delighted” today. The word you want to focus on for customer service is “delighted”. You want everyone you touch in your practice to be delighted with their experience. And you want …
Continue Reading about Make someone feel “delighted” today. →
Leadership is like exercise.
Leadership is like exercise. If you exercise regularly and then quit, you will get out of shape. The same is true for leadership. You have to work at it every day to stay sharp and become a great …
Don’t ignore your intuition.
Don’t ignore your intuition. Many orthodontists told us they thought they should have taken a certain course of action in their practice; however, they did not pull the trigger and later regretted it. …
Are your referrals increasing or decreasing?
Are your referrals increasing or decreasing? Your referrals are very rarely flat. We receive calls from practice leaders who tell us that referrals to their practice are flat, when they are actually …
Continue Reading about Are your referrals increasing or decreasing? →
Bring focus to your continuing education.
Bring focus to your continuing education. Instead of attending random programs that are being offered in your area, be proactive and decide what you need to learn. Each year you should have a focus …
Continue Reading about Bring focus to your continuing education. →
Buyer beware.
Buyer beware. Be careful when you read something about a professional development program that promises the sun, the moon, and the stars. Very few programs solve all of your problems. Make sure you …
What has inspired you lately?
What has inspired you lately? There are many people who can inspire you, but, sometimes, you must inspire yourself. What book, documentary, podcast, or other tools and media inspire you and make you …
Reward great service.
Reward great service. Once in a while, it makes sense to reward a team member for giving outstanding service. You can provide team members with gift cards, lunches, or even cash. …
Raise your energy on the phone.
Raise your energy on the phone. Have you ever called your own practice? Sometimes we find that very nice front desk staff people can be so busy that they come across as flat or rushed. This is not the …
