If you have enough referrals…If you have enough referrals, you will always be fine. We are seeing a wider bell curve in terms of the success of orthodontic practices today due to new styles of …
If you don’t fix the small problem…
If you don’t fix the small problem…It is easy to put off fixing small problems. However, it's often the case that when you put off fixing small problems, you gradually begin to put off fixing medium …
Continue Reading about If you don’t fix the small problem… →
Cut that cost!
Cut that cost! See if you can find one expense that the practice really doesn’t need. Make it a game for the entire team. Whoever can reduce the cost of over $1,000 to the practice should win some …
Find a podcast.
Find a podcast. When you find a basic business and entrepreneurship podcast and listen to it regularly, you will get some good ideas for your practice. …
Talk to parents or patients that aren’t complying with the rules for orthodontic case success.
Talk to parents or patients that aren’t complying with the rules for orthodontic case success. For example, a patient who keeps missing appointments at some point needs to be confronted with excellent …
When tracking where referrals come from, try to be accurate.
When tracking where referrals come from, try to be accurate. We’re seeing a trend where practices are overestimating the number of patients that come via the internet. You may need to dig deeper …
Continue Reading about When tracking where referrals come from, try to be accurate. →
Get excited.
Get excited. Every year we meet thousands of doctors and staff members who have excellent skills and are committed to excellent care. However, there are a few that we meet who just seem to have lost …
Wow one patient.
Wow one patient. Tomorrow morning take a look at the schedule. Everyone in the office from team members to doctors should select one patient that they are going to “wow” that day. It could be with a …
Don’t sit on a good idea.
Don’t sit on a good idea. There’s an expression posted in airports and train stations: “If you see something, say something.” This is good advice within a practice as well. If you see an opportunity …
Identify the next skill set that each individual team member needs to move to the next level.
Identify the next skill set that each individual team member needs to move to the next level. In many cases, it’s not a matter of training the entire practice. It is a matter of working with each …
Do you have the right expertise?
Do you have the right expertise? When it comes to referral marketing you need the details. You should be able to select from hundreds of different strategies, organize them into categories, and …
Are you ready?
Are you ready? For the last several years I have watched construction on a new convenience store near my office. I pass it every day and the progress has been slow. But that was just a perception. …
