The art of conversation. Knowing how to have great conversations is not a genetic skill. It is an art that we can develop step by step. One key aspect of having great conversations is to include lots …
Don’t let anxiety overtake you.
Don’t let anxiety overtake you. In a recent survey by the American Dental Association, a record number of dentists reported having anxiety. One way to reduce anxiety is to develop checklists for the …
Is it fraud?
Is it fraud? If you’re wondering if a certain approach to filing insurance is fraud, call the insurance company. You can trust that they won’t give you bad information just to keep you from getting …
Will a negative event hurt you?
Will a negative event hurt you? Over the last 38 years we have been contacted by many dentists after a negative event occurs in their practice. It could be a lawsuit, a parent or patient requesting a …
Be the optimist.
Be the optimist. Whenever you communicate with referring doctors, be a positive voice. It is easy for people to feel anxious or concerned as changes take place in dentistry and in the world. However, …
If you want more referrals…
If you want more referrals…Periodically change your strategies. Referral marketing strategies are wonderful, but they can become boring. In fact, anything that happens repeatedly becomes familiar and …
How old are your job descriptions?
How old are your job descriptions? If you have job descriptions take them out, dust them off, and get everyone involved in updating them. Develop the new job descriptions with the team to get the best …
What do you do in the mornings?
What do you do in the mornings? We can’t stress enough how important we believe it is to have a morning routine. Every team member should walk into the office and have a checklist of how to start the …
The trash bag challenge.
The trash bag challenge. We recently read about a concept called the “trash bag challenge” that instructs people (who are willing) to collect unused items in trash bags and commit to throwing away one …
Your brand is about your message.
Your brand is about your message. Don’t let outsiders shape your brand because you have never addressed this critical topic. The way you shape your brand is by identifying a key message and then …
The marketing to value ratio.
The marketing to value ratio. The ratio between marketing and value is a critical element in your future success. As orthodontics continues to change, you must maintain high marketing relevance and …
What is the most important resource that we have?
What is the most important resource that we have? Some people would say money, others would say health, and there are also people who would say family. These are all great answers but there are many …
Continue Reading about What is the most important resource that we have? →
