Your brand is about your message. Don’t let outsiders shape your brand because you have never addressed this critical topic. The way you shape your brand is by identifying a key message and then …
The marketing to value ratio.
The marketing to value ratio. The ratio between marketing and value is a critical element in your future success. As orthodontics continues to change, you must maintain high marketing relevance and …
What is the most important resource that we have?
What is the most important resource that we have? Some people would say money, others would say health, and there are also people who would say family. These are all great answers but there are many …
Continue Reading about What is the most important resource that we have? →
How is your personal profit and loss statement?
How is your personal profit and loss statement? You should pay close attention to your profit and loss (P& L) statement at the end of each month. This is what good businesspeople do. But how are …
Continue Reading about How is your personal profit and loss statement? →
What is your marketing communications program?
What is your marketing communications program? We recommend sending an email to patients every 30 days with a short practice update or news on interesting dental topics. Create simple and easy touch …
Continue Reading about What is your marketing communications program? →
Which area of competition is affecting you?
Which area of competition is affecting you? Every business is affected by competition. The key is knowing where your competition comes from. Is your practice being more affected by other orthodontic …
Continue Reading about Which area of competition is affecting you? →
One way to increase conversions.
One way to increase conversions. The treatment coordinator should master how to build powerful relationships with every new parent or patient. Start with what we call the “opening bid.“ This involves …
Set your watch three minutes fast.
Set your watch three minutes fast. One of the greatest time management techniques is to set your watch three minutes fast and start to live as if that were the real time. You will be amazed at how …
Get everyone excited.
Get everyone excited. Adding anything new to the practice, such as launching a new service, should include getting everyone educated and excited. When the entire team gets behind a new concept, it …
Implementing a new service.
Implementing a new service. If you’re going to implement a new service in the practice, you should design a marketing communications program around that service. You can add information about the new …
Take a break.
Take a break. Taking an occasional five-minute break throughout the day might help you to perform far better. Sometimes all it takes is a few minutes to step away, take some deep breaths, clear your …
Don’t be afraid of competition.
Don’t be afraid of competition. Orthodontics has more competition than ever before, but don’t let that scare you. On any given intersection you might have a McDonald’s, Wendy’s, Burger King and Taco …
