Improve the conversion rate. Believe it or not, one way to improve the conversion rate is for the treatment coordinator to do less talking. You want them to have a conversation not a presentation. …
Tell patients or parents when it’s free.
Tell patients or parents when it’s free. Although the orthodontic patient typically has a fixed contract there are times where they need extra visits. An example would be an emergency appointment. It …
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What job are you being hired to do?
What job are you being hired to do? Clayton Christensen, a former professor at the Harvard Business School, made it clear that most people don’t recognize the actual job they are doing. For example, …
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Don’t worry, do something.
Don’t worry, do something. One of the best antidotes for worry or anxiety is taking action. Unfortunately, some practices will worry more about what is going to happen and procrastinate. In most cases …
Great leaders inspire other people.
Great leaders inspire other people. One of the obligations of a leader is to inspire the people around you. This might be truer than ever before as we are emerging from the pandemic, facing a slightly …
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How are new patients finding you?
How are new patients finding you? Levin Group specifically recommends that orthodontic practices have marketing strategies in five key areas, which include patients, parents, referring doctors, social …
If you’re concerned about referrals track them daily.
If you’re concerned about referrals track them daily. If your referrals aren’t where you want them, you shouldn’t wait a week or a month to find out. It’s not that any single day gives you the big …
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Go and observe.
Go and observe. If you want to improve your practice, find a colleague who has an excellent practice and see if you can spend a day observing how they operate. This can be for doctors or team …
Always look for ways to improve.
Always look for ways to improve. Many people peak early in their lives and careers and just float along after that. Those who have the most satisfaction are the ones that work to continually improve, …
If you’re frustrated…
If you’re frustrated…Frustration is exhausting because we think of all the issues that are frustrating us and they keep coming back. A great exercise is to make a “frustration list.” Write down …
Build the reputation of your TC.
Build the reputation of your TC. In every new patient consult phone call, take time to talk about the treatment coordinator (TC) that they will meet and how much they will enjoy meeting them. Creating …
Great leaders listen.
Great leaders listen. One of the most important leadership traits is listening and this is a trait that most people have not mastered. Truly asking yourself what the other person is saying and what …
