Don’t sit on a good idea. There’s an expression posted in airports and train stations: “If you see something, say something.” This is good advice within a practice as well. If you see an opportunity …
Identify the next skill set that each individual team member needs to move to the next level.
Identify the next skill set that each individual team member needs to move to the next level. In many cases, it’s not a matter of training the entire practice. It is a matter of working with each …
Do you have the right expertise?
Do you have the right expertise? When it comes to referral marketing you need the details. You should be able to select from hundreds of different strategies, organize them into categories, and …
Are you ready?
Are you ready? For the last several years I have watched construction on a new convenience store near my office. I pass it every day and the progress has been slow. But that was just a perception. …
Continual improvement.
Continual improvement. There’s a lot of noise in the book writing world about how to improve your habits. They talk about improving one percent at a time without ever really defining that. Long before …
Start your CE by reading.
Start your CE by reading. The least time-consuming and inexpensive way to determine if you’re interested in pursuing certain continuing education is to read first. Start with articles on the subject, …
Increase your volume.
Increase your volume. It may be time to build a much bigger referral marketing program because many orthodontic practices cannot handle higher volume. The introduction of aligners as part of the …
After referrals what is the most important factor in orthodontic practice success?
After referrals what is the most important factor in orthodontic practice success? The answer is simple. It is cash. If practices have cash, they never have a problem. Orthodontic expenses, such as …
Maximize your continuing education.
Maximize your continuing education. CE is not something to accumulate simply to meet licensure requirements. When properly planned, CE can improve practice quality, speed, and efficiency. Target every …
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Talk about consequences.
Talk about consequences. Don’t be afraid to tell a parent or patient what happens if they do not follow through with treatment. It’s important for parents and patients to understand the consequences …
Don’t denigrate patients behind their backs.
Don’t denigrate patients behind their backs. Circumstances may arise that tempt you to talk about patients negatively when they’re not there. It may make you feel better, but it brings everybody down. …
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Is anyone excited?
Is anyone excited? Any chaos and stress that takes place, typically in the afternoons with a higher volume of patients, should be kept behind the scenes. You want parents and patients to always see …
