Talk to parents or patients that aren’t complying with the rules for orthodontic case success. For example, a patient who keeps missing appointments at some point needs to be confronted with excellent …
When tracking where referrals come from, try to be accurate.
When tracking where referrals come from, try to be accurate. We’re seeing a trend where practices are overestimating the number of patients that come via the internet. You may need to dig deeper …
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Get excited.
Get excited. Every year we meet thousands of doctors and staff members who have excellent skills and are committed to excellent care. However, there are a few that we meet who just seem to have lost …
Wow one patient.
Wow one patient. Tomorrow morning take a look at the schedule. Everyone in the office from team members to doctors should select one patient that they are going to “wow” that day. It could be with a …
Don’t sit on a good idea.
Don’t sit on a good idea. There’s an expression posted in airports and train stations: “If you see something, say something.” This is good advice within a practice as well. If you see an opportunity …
Identify the next skill set that each individual team member needs to move to the next level.
Identify the next skill set that each individual team member needs to move to the next level. In many cases, it’s not a matter of training the entire practice. It is a matter of working with each …
Do you have the right expertise?
Do you have the right expertise? When it comes to referral marketing you need the details. You should be able to select from hundreds of different strategies, organize them into categories, and …
Are you ready?
Are you ready? For the last several years I have watched construction on a new convenience store near my office. I pass it every day and the progress has been slow. But that was just a perception. …
Continual improvement.
Continual improvement. There’s a lot of noise in the book writing world about how to improve your habits. They talk about improving one percent at a time without ever really defining that. Long before …
Start your CE by reading.
Start your CE by reading. The least time-consuming and inexpensive way to determine if you’re interested in pursuing certain continuing education is to read first. Start with articles on the subject, …
Increase your volume.
Increase your volume. It may be time to build a much bigger referral marketing program because many orthodontic practices cannot handle higher volume. The introduction of aligners as part of the …
After referrals what is the most important factor in orthodontic practice success?
After referrals what is the most important factor in orthodontic practice success? The answer is simple. It is cash. If practices have cash, they never have a problem. Orthodontic expenses, such as …
