Increasing Practice Production Every Year
Which area of competition is affecting you? Every business is affected by competition. The key is knowing where your competition comes from. Is your practice being more affected by other orthodontic …
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One way to increase conversions. The treatment coordinator should master how to build powerful relationships with every new parent or patient. Start with what we call the “opening bid.“ This involves …
Set your watch three minutes fast. One of the greatest time management techniques is to set your watch three minutes fast and start to live as if that were the real time. You will be amazed at how …
Get everyone excited. Adding anything new to the practice, such as launching a new service, should include getting everyone educated and excited. When the entire team gets behind a new concept, it …
Implementing a new service. If you’re going to implement a new service in the practice, you should design a marketing communications program around that service. You can add information about the new …
Take a break. Taking an occasional five-minute break throughout the day might help you to perform far better. Sometimes all it takes is a few minutes to step away, take some deep breaths, clear your …
Don’t be afraid of competition. Orthodontics has more competition than ever before, but don’t let that scare you. On any given intersection you might have a McDonald’s, Wendy’s, Burger King and Taco …
If you want to improve case acceptance…Stop focusing on whether a patient will accept treatment. Focus on helping people, demonstrating caring, and being a friend to the patient. When patients see …
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Find one expense today that you don’t really need. Every practice gradually accumulates expenses that aren’t necessary. What is one expense you can identify today that you can eliminate because you …
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Study human relationships. Getting along with other people may be one of the most powerful ways to improve the quality of your life. Learning to relate to coworkers, understanding different behaviors, …
Improve the conversion rate. Believe it or not, one way to improve the conversion rate is for the treatment coordinator to do less talking. You want them to have a conversation not a presentation. …
Tell patients or parents when it’s free. Although the orthodontic patient typically has a fixed contract there are times where they need extra visits. An example would be an emergency appointment. It …
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