Increasing Practice Production Every Year
Train your professional relations coordinator (PRC). PRCs, like any staff position, need ongoing skill set enhancement. In many cases, they need it more than other team members. The marketing world …
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Put up your “force shield.” The best way to remain enthusiastic and positive is to put up a shield against the negative. You will have negative information coming at you all day and you must find a …
Do it now. The billionaire and motivational author W. Clement Stone used these three words as his mantra to become one of the most successful and wealthiest people in America during his time. He …
We love our patients! You might want to adopt this mantra as part of your practice culture. Develop a “no fault, no blame” environment where every patient is to be loved. If you can actually come to …
Get involved. The easiest way to get involved in your community from a referral marketing standpoint is to identify one or two charities that you would like to support. Keep in mind that support does …
Don’t let other people tell you what you can’t do. Human potential is amazing. Every day, people achieve things that they never thought they could achieve. The first step is to figure out what you …
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Lower your stress. The best way to lower stress is to create the most efficient systems for the practice. Adding the right steps, eliminating waste, and enhancing efficiency all work to decrease or …
Are you prepared? What happens if a team member decides to leave the practice? The single best way to be prepared in advance is to have documented, proven, step-by-step systems in place. These take …
If you want to fight inflation…You can outsource certain services such as payroll to take pressure off the practice, decrease the need to hire additional staff, or avoid working too many extra hours. …
Match your marketing budget against your marketing returns. We are noticing that more practices that have expensive marketing programs aren’t tracking the average cost per patient start. In some …
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Ask every parent and patient a question. Asking questions engages people, raises their level of trust, and shows how much you like them. Asking parents and patients about how they are or what is new …
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Don’t trust a marketing plan without testing it. In the world of marketing, there is an entire science of research and testing to determine if a marketing proposal and plan will work for an individual …
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