Don’t hire the wrong person. Sometimes practices are desperate to fill a spot. However, if you hire the wrong person, you may have to replace them a few months down the road. …
Parents and patients are impressed by remote monitoring.
Parents and patients are impressed by remote monitoring. The proper scripting and explanation of the benefits of remote monitoring will increase starts as parents and patients become more impressed …
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Make referral marketing enjoyable.
Make referral marketing enjoyable. Not all orthodontists enjoy referral marketing. Choosing strategies that reinforce the fun factor will make it much more enjoyable. …
Did you promote your doctors today?
Did you promote your doctors today? Every parent and patient should hear something positive about the doctor at the right time, such as a new technology or service that the doctor is introducing into …
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Focus your communication with patients on benefits.
Focus your communication with patients on benefits. People today want everything to be shorter, simpler, and organized. If you focus your communication on benefits, it will force you to spend less …
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If you don’t know your numbers, you don’t know your practice.
If you don’t know your numbers, you don’t know your practice. You should have at least 10 numbers that define practice performance. Production, production per day, production per hour, production per …
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Consider implementing a discount for referrals from patients.
Consider implementing a discount for referrals from patients. This is not a universal recommendation, but some orthodontic practices are having success letting patients know that when they refer …
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Track referrals carefully.
Tracking referrals carefully. The first step in increasing referrals is to know your current situation. Identify where your referrals are coming from and what you can do to increase patient …
Hire slow.
Hire slow. The first step in building a world-class team begins with the people that you hire. Go slow in the hiring process and find the right fit for your practice and your office culture. …
Does your practice communicate effectively?
Does your practice communicate effectively? In this case, we are referring to internal communication between doctors, office managers, and team members. People today want transparency, honesty, and …
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Read a business book.
Read a business book. Even if it is not directly relevant to your practice, a good business book can give you a sense of how the business world works, and it will help you to think better and …
Stop looking backward.
Stop looking backward. Many people spend a great deal of time reflecting on what they have already done – good or bad. Focus on what you’re going to do in the future, and it will add to your potential …
