External appreciation. Take time this week to appreciate those who contribute to your practice, but do not work in your practice. For example, a supply representative or your laboratory. Reach out and …
Self-appreciation.
Self-appreciation. Take time this week to appreciate yourself. You are dedicated, committed and work hard. Remind yourself how much you appreciate what you have accomplished and contributed. It’s that …
Staff appreciation.
Staff appreciation. Take time this week to appreciate every staff member in your practice. The recommended action is to proactively tell each team member how much you appreciate them being part of …
Patient Appreciation.
Patient Appreciation. Take time this week to appreciate every patient that you have. The recommended action is to tell every patient how much you appreciate them being part of your practice. It’s that …
How quickly should I launch new referral marketing strategies?
How quickly should I launch new referral marketing strategies? Launching new referral marketing strategies is critical to referral marketing success. By regularly introducing new strategies, ortho …
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End every patient visit by asking…
End every patient visit by asking… Ask each parent or patient if there is anything else you can do for them. In most cases the answer will be “No, thank you.” However, asking parents or patients if …
Whenever you give a parent or patient information, follow it up by giving the benefit.
Whenever you give a parent or patient information, follow it up by giving the benefit. For example, if you’re closing your practice for a continuing education day, you should explain that the practice …
Show appreciation for callers.
Show appreciation for callers. Very often, phone calls feel like annoying interruptions; however, this is the wrong attitude. The telephone is a lifeline to the practice and every caller should feel …
How well do you know each other?
How well do you know each other? At the next team meeting, make it a point to have everyone go around and share something that no one else knows about them that is not personal or confidential. This …
How do you build an annual marketing calendar?
How do you build an annual marketing calendar? The annual marketing calendar is created by selecting strategies, project dates, and timelines that allow the practice to put together a minimum of 15 to …
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How do you determine if a patient is completely satisfied with their practice experience?
How do you determine if a patient is completely satisfied with their practice experience? You ask them. At the end of every visit simply ask every parent or patient, “Are you completely satisfied with …
Listen to unsatisfied parents and patients.
Listen to unsatisfied parents and patients. If you have an unhappy or angry parent or patient, the best thing to do is just listen. Let the parent or patient talk without interrupting and do not try …
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