Is your overhead going up? We’ve been having extensive discussions with financial analysts and economists to determine how the economy might affect dentistry. For right now, we’re certain of one …
Would you like me to tell you a little bit about our practice?
Would you like me to tell you a little bit about our practice? This is an excellent question to ask every new patient or parent who contacts the practice for a new patient consult. Almost everyone …
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Look for red flags.
Look for red flags. Keep your radar tuned for anything that you anticipate could be a problem, such as an unhappy parent or patient, and develop a solution in advance to remedy the situation. …
Develop a continuing education plan.
Develop a continuing education plan. Rather than just attending local educational events where the speakers are selected by a committee, you might want to think about what specific education will …
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Use the PIP method in communicating.
Use the PIP method in communicating. Using the PIP method includes explaining the following: Purpose of the conversation Importance of conversation Possible outcomes from the …
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Who may we thank for referring you?
Who may we thank for referring you? When seeking to build better relationships and gain insight into every new parent or patient that contacts your practice for a consult, this is an excellent …
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If you do a parent or patient a favor…
If you do a parent or patient a favor…Any time you do something nice for a patient, express that you are happy to do it. For example, if a patient needs an early morning or late afternoon appointment …
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Do something new and interesting.
Do something new and interesting. People like new and interesting things. For example, we are familiar with one practice that posts a movie review to their social media every Monday morning. The …
Really?
Really? We often hear the expression “Really?” when we have meetings with doctors and their staff. “Really?” is usually verbalized by a doctor who is shocked to find out about something inefficient …
Do you know the new codes?
Do you know the new codes? Every year dentistry and medicine launch new codes that they can use to increase practice production and revenue. Be sure to take the time to learn what the new codes are …
Give out good energy.
Give out good energy. Every parent or patient who touches the orthodontic practice should feel your energy. An orthodontics office is a boutique practice that can be expensive for the parent or …
Pay attention to your referral marketing quantity.
Pay attention to your referral marketing quantity. The quality of your referral marketing is not enough. We have learned over the last 38 years that the quantity of strategies is just as important as …
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