Show appreciation for callers. Very often, phone calls feel like annoying interruptions; however, this is the wrong attitude. The telephone is a lifeline to the practice and every caller should feel …
How well do you know each other?
How well do you know each other? At the next team meeting, make it a point to have everyone go around and share something that no one else knows about them that is not personal or confidential. This …
How do you build an annual marketing calendar?
How do you build an annual marketing calendar? The annual marketing calendar is created by selecting strategies, project dates, and timelines that allow the practice to put together a minimum of 15 to …
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How do you determine if a patient is completely satisfied with their practice experience?
How do you determine if a patient is completely satisfied with their practice experience? You ask them. At the end of every visit simply ask every parent or patient, “Are you completely satisfied with …
Listen to unsatisfied parents and patients.
Listen to unsatisfied parents and patients. If you have an unhappy or angry parent or patient, the best thing to do is just listen. Let the parent or patient talk without interrupting and do not try …
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Is self-discipline important?
Is self-discipline important? The answer is, of course! People who are self-disciplined get more done and keep moving forward in their lives. Anyone can become more self-disciplined. All you have to …
Train your professional relations coordinator (PRC).
Train your professional relations coordinator (PRC). PRCs, like any staff position, need ongoing skill set enhancement. In many cases, they need it more than other team members. The marketing world …
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Put up your “force shield.”
Put up your “force shield.” The best way to remain enthusiastic and positive is to put up a shield against the negative. You will have negative information coming at you all day and you must find a …
Do it now.
Do it now. The billionaire and motivational author W. Clement Stone used these three words as his mantra to become one of the most successful and wealthiest people in America during his time. He …
We love our patients!
We love our patients! You might want to adopt this mantra as part of your practice culture. Develop a “no fault, no blame” environment where every patient is to be loved. If you can actually come to …
Get involved.
Get involved. The easiest way to get involved in your community from a referral marketing standpoint is to identify one or two charities that you would like to support. Keep in mind that support does …
Don’t let other people tell you what you can’t do.
Don’t let other people tell you what you can’t do. Human potential is amazing. Every day, people achieve things that they never thought they could achieve. The first step is to figure out what you …
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