The economy is shifting. When economic trends change direction, watch carefully for changes in your practice. It is typical in down economies for practices to not realize that they are slowing down. …
Show appreciation for every caller.
Show appreciation for every caller. Very often patient phone calls feel like “annoying interruptions.” But this is the wrong attitude. Guard against it. The telephone is a lifeline to the practice and …
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End every patient visit by asking…
End every patient visit by asking… The last thing you should say to every patient is actually a question. Ask each patient (or their parent) if there is anything else you can do for them. In most …
Thank every patient, every time.
Thank every patient, every time. Make it a goal that no patient or parent leaves the practice without receiving a thank you. Never underestimate the power of small gestures. …
Always give the benefit.
Always give the benefit. When presenting information to a patient or a parent be sure to always include the benefits. For example, if you are planning to close your practice for a continuing education …
Tell parents and patients that you care.
Tell parents and patients that you care. Work the word “caring” into your scripting. Caring about excellent treatment, caring about beautiful smiles, caring about children’s self-esteem, and caring …
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What is one change you can make today to increase production?
Stay plugged in. As part of your commitment to continual learning, stay up to speed with critical trends and data about the orthodontic specialty. Successful orthodontists look ahead to stay ahead. …
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How do you get parents and patients to like you?
How do you get parents and patients to like you? Research has already established that people who like you will trust you more and accept more treatment. Dale Carnegie had it right in his book, How to …
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Remember where you came from.
Remember where you came from. Every doctor and team member should take time to think back to their first days in practice. Why did you become a dentist or team member? The answer is because you wanted …
Promote interest-free financing.
Promote interest-free financing. One strategy to increase the use of interest-free financing, which always increases practice production and profit, is to tell every parent who calls that …
Don’t give up on referring doctors.
Don’t give up on referring doctors. We know there is a great deal of discussion about referring doctors either doing all the ortho themselves or not being worth the time, effort and focus. However, we …
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Consider this…
Consider this...The following is not a recommendation, but a mini case study on referral marketing. One orthodontic practice that we had the pleasure to meet has 12 staff members. Each of them has …
